dentleys dog chews
Worth a lookShows low returns (0.0%), but a small market ($56K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$22.16avg listing price — sweet spot $15–$100
Price range
Great$8.94–$35.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good748.65avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Market size
Bad$56K$56K/yr · 48K searches
According to Flapen's Amazon United States niche tracking, dentleys dog chews is a $56K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
dentleys dog chews market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $55K–$66K
- units × avg price
- Launch success
- 0%
- 0 of 5 new (360d)
- Conversion rate
- 5.3%
- Avg BSR
- #632
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 26%
- Out of stock
- 3.3%
- Avg brand age
- 78 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
197
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
53%
Top 20: 97%
Open market
5%
- DENTLEY'S40%
- Generic28%
- Dentley16%
- Dentleys4%
- GOKUL BRANDS4%
- AccessiPets3%
- Open — no brand owns it (5 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -7.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top dentleys dog chews search terms
- dentleys dog chews23K/yr
- dentleys10K/yr
- dentleys rawhide alternative5K/yr
- dentley5K/yr
- dentlys dog chews3K/yr
- dentleys dog chews rawhide free small dogs2K/yr
Top dentleys dog chews products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rawhide Free Retriever Sticks with Real Chicken 10 Count 5 Inch for Small & Medium Dogs
Generic$18.265.0★4 rev
Dently Rawhide-Free Retriever Sticks with Real Peanut Butter 1-10 Count 5 Sticks 3.5 oz / Plus 1-Dog Waste Bag
Dentley$17.094.5★209 rev
DENTLEYS Rawhide Free Chicken Wrapped Mini Sticks - Peanut Butter Flavor
DENTLEY'S$14.824.6★161 rev
Dentleys Gourmet Wrapped Rawhide Sticks Dog Treats - Chicken
DENTLEY'S$18.174.3★43 rev
DENTLEYS Natures Chews Buffalo Strips Dog Chew - 3.5 Oz.
DENTLEY'S$12.233.2★12 rev
Newest
by launch date
Rawhide Stuffed Rolls Dog Chews Sweet Potato & Chicken Flavor Moderate Chew 10 Count 9.9 oz
Generic$22.242 rev
Dentley Purple Teeth Whitening Strips (42 Strips) - Enamel Safe Formula for Sensitive Teeth Removes Yellow Stains & Bad Breath
LINSETING$28.0312 rev
GOKUL BRANDS DENTLEYS Rawhide Alternative Chomping Sticks Dog Treats 2LB Dog Chews Bundled with Collapsible Dog Food Bowl (Assorted Color) (Bacon 4 - 12 Count)
GOKUL BRANDS$31.904 rev
Dentley Extra Tough 5 Rawhide Rolls Dog Chew - 20 Count
Generic$28.802 rev
Rawhide Free Retriever Sticks with Real Chicken 10 Count 5 Inch for Small & Medium Dogs
Generic$18.264 rev
Trending
90-day click momentumDentley Purple Teeth Whitening Strips (42 Strips) - Enamel Safe Formula for Sensitive Teeth Removes Yellow Stains & Bad Breath
LINSETING$28.033.0★
Rawhide Stuffed Rolls Dog Chews Sweet Potato & Chicken Flavor Moderate Chew 10 Count 9.9 oz
Generic$22.245.0★
Rawhide Free Retriever Sticks with Real Chicken 10 Count 5 Inch for Small & Medium Dogs
Generic$18.265.0★
GOKUL BRANDS DENTLEYS Rawhide Alternative Chomping Sticks Dog Treats 2LB Dog Chews Bundled with Collapsible Dog Food Bowl (Assorted Color) (Bacon 4 - 12 Count)
GOKUL BRANDS$31.905.0★
DENTLEYS Dog Chews Extra Tough Rawhide Rolls
DENTLEY'S$32.774.0★
What buyers say about dentleys dog chews
What buyers praise and complain about, mined from review topics.What buyers love
“My dog loves these”
“Great for aggressive chewers”
“Braids chicken flavored”
“Best quality”
“noticeably brighter smile”
“the instructions were pretty simple”
“The filling smells fresh”
“In short, we never have any left in the bag, so they are well worth it”
“fresh”
“easy to apply”
What buyers complain about
“Too big for small dogs”
“shes a big time chewer ans did not like this at all”
“Not dangerous diarrhea”
“The 10-pack is not a very good value”
“They dont last very long”
“too thick for her”
“Dont come off teeth easy”
“These were a little too hard”
“Bone is like concrete”
“gums was uncomfortable during use”
Top return reasons
Common questions
- Is dentleys dog chews profitable to sell on Amazon United States?
- The niche generates $56K/yr across 23 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the dentleys dog chews niche?
- 11 brands and 197 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in dentleys dog chews?
- Top complaints mined from reviews: Size-Overall, Ease Of Chewing/Swallowing, Indigestion. The return rate is 0.0%.
- When does demand for dentleys dog chews peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the dentleys dog chews niche?
- Listings span $8.94–$35.91; the average listing price is $22.16 (sweet spot $15–$100). The average incumbent carries 749 reviews — the moat a new listing must climb.