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Dentleys Dog Chews

Maybe

An estimated 0.0% of orders come back. But shoppers spend an estimated $56K a year here, so Dentleys Dog Chews is a Maybe.

Flapen Score
51
51 / 100
Ranks 1,808 of 3,978 Pet Supplies niches · on the category median
Market size
$56K/yr48K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
53%top-5 click share · 11 brands · 197 sellers

Flapen Score

Dentleys Dog Chews against its category

The dotted line is the Pet Supplies average. Past it, Dentleys Dog Chews is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dentleys Dog Chews market on Amazon at a glance

Shoppers on Amazon United States searched for Dentleys Dog Chews 48K times last year and spent an estimated $56K. The top 5 brands take 91% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
5.3%
Market size, estimated
$56Ka year
Peak month
December1.5× the quietest month
Top search term
dentleys dog chews23K searches a year

02 · Price

A sale here is worth $22.16.

Listings sell for $22.16 on average, from $8.94 to $35.91. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.16 that is $0 to $2K a year per listing.

Average price
$22.16inside the $15 to $100 sweet spot
Price range
$8.94–$35.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #632 within Treats. It carries 749 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
78%
Out of stock, average day
3.3%
Average rank
#632in Treats
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
749per listing
Listings tracked
23

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Dentleys Dog Chews products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

197

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

5%

  • Brand 140%
  • Brand 228%
  • Brand 316%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 5%)

Demand

Dentleys Dog Chews search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Holiday '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Dentleys Dog Chews search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dentleys dog chews23K/yr
  • dentleys10K/yr
  • dentleys rawhide alternative5K/yr
  • dentley5K/yr
  • dentlys dog chews3K/yr
  • dentleys dog chews rawhide free small dogs2K/yr

Reviews and returns

What reviews say buyers love and hate about Dentleys Dog Chews

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Pet Friendly”
18%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too big for small dogs”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Dentleys Dog Chews questions

Answered from the same tracked data.