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Dentastix

Fail

The top 5 brands take 100% of clicks, so Dentastix is a Fail.

Flapen Score
45
45 / 100
Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 51
Market size
$500K/yr123K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
81%top-5 click share · 2 brands · 52 sellers

Flapen Score

Dentastix against its category

The dotted line is the Pet Supplies average. Past it, Dentastix is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dentastix market on Amazon at a glance

Shoppers on Amazon United States searched for Dentastix 123K times last year and spent an estimated $500K. All 2 brands take every click. Demand peaks in Jan–Sep–Oct–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 24.6% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 24.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $500K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
24.6%
Market size, estimated
$500Ka year
Peak month
December3.2× the quietest month
Top search term
dentastix large dog73K searches a year

02 · Price

A sale here is worth $16.51.

Listings sell for $16.51 on average, from $7.53 to $39.45. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $16.51 that is $25K to $33K a year per listing.

Average price
$16.51inside the $15 to $100 sweet spot
Price range
$7.53–$39.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$25K–$33K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Treats. It carries 11,961 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#82in Treats
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
11,961per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Dentastix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%
  • Open — no brand owns it (0%)

Demand

Dentastix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Dentastix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dentastix large dog73K/yr
  • dentastix medium dog25K/yr
  • denta stix large dog9K/yr
  • denta stix8K/yr
  • dentisticks for dogs large6K/yr
  • dentisticks for dogs medium2K/yr

Reviews and returns

What reviews say buyers love and hate about Dentastix

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Pet Friendly”
9%of negative reviews mention “Indigestion”
<0.1%of orders come back, a rate Amazon rounds to zero
“Diarrhea”
A buyer, on “Indigestion”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dentastix questions

Answered from the same tracked data.