Is dentastix profitable to sell on Amazon United States?

The niche generates $500K/yr across 12 tracked products. 90-day search growth is -2.2%. Flapen's verdict: Skip it (45/100).

How competitive is the dentastix niche?

2 brands and 52 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dentastix?

Top complaints mined from reviews: Indigestion, Smell, Value For Money. The return rate is 0.0%.

When does demand for dentastix peak?

Demand peaks in Jan–Sep–Oct–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the dentastix niche?

Listings span $7.53–$39.45; the average listing price is $16.51 (sweet spot $15–$100). The average incumbent carries 11,961 reviews — the moat a new listing must climb.

dentastix

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible24.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Great$16.51

avg listing price — sweet spot $15–$100

Price range

Great$7.53–$39.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$500K

$500K/yr · 123K searches

Growth

Bad-2.2%

90-day search growth — must beat 0% to launch

Review moat

Bad11,961.33

avg incumbent reviews — the moat a new listing must climb

Competition

Bad81%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dentastix is a $500K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Oct–Dec. Verdict: Skip it — 45/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

dentastix market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $413K–$495K; units × avg price
Launch success: —; 0 of 0 new (360d)
Conversion rate: 24.6%
Avg BSR: #82
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Pedigree98%
Dentalife2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -2.2% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top dentastix search terms

dentastix large dog73K/yr -0.4%20.1% conv.
dentastix medium dog25K/yr -9.5%13.4% conv.
denta stix large dog9K/yr +8.1%19.5% conv.
denta stix8K/yr +15.3%12.2% conv.
dentisticks for dogs large6K/yr -27.6%17.3% conv.
dentisticks for dogs medium2K/yr -21.2%13.5% conv.

All search terms

Top dentastix products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pedigree Dentastix Large Dog Treats Original Beef & Fresh 2.73 lb. Variety Pack (51 Treats Total)

Pedigree$21.294.8★22,117 rev

Pedigree Dentastix Dog Dental Treats Large Breed Dog Treats Fresh Flavor 1.87 lb. Bag (36 Treats Total)

Pedigree$15.064.8★22,020 rev

Pedigree Dentastix Dog Dental Treats Large Breed Dog Treats Bacon Flavor 2.08 lb. Bag (40 Treats Total)

Pedigree$15.264.7★4,374 rev

Pedigree Dentastix Small & Medium Breed Dog Treats Original with Real Chicken Dog Dental Treats 21.1 oz. Bag (45 Treats Total)

Pedigree$16.254.7★8,420 rev

Pedigree Dentastix Dog Dental Treats Large Breed Dog Treats Beef Flavor 2.08 lb. Bag (40 Treats Total)

Pedigree$15.554.8★7,977 rev

Newest

by launch date

Pedigree Dentastix Dog Dental Treats Large Breed Dog Treats Bacon Flavor 2.08 lb. Bag (40 Treats Total)

Pedigree$15.264,374 rev

6y ago

Pedigree Dentastix 65 Piece Variety Pack 3.5 Pound

Pedigree$39.454,797 rev

7y ago

Pedigree Dentastix Dog Dental Treats Dual Flavor Large Breed Dog Treats Bacon & Chicken Flavor 1.47 lb. Bag (32 Treats Total)

Pedigree$14.133,948 rev

7y ago

Pedigree Dentastix Dog Dental Treats Large Breed Dog Treats Fresh Flavor 1.87 lb. Bag (36 Treats Total)

Pedigree$15.0622,020 rev

9y ago

Pedigree Dentastix Dental Chews for Dogs Small and Toy Breed Dog Treats Fresh Flavor 1.54 lb. Bag (102 Treats Total)

Pedigree$15.7716,968 rev

9y ago

What buyers say about dentastix

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly38%

“good for my dog”

Value For Money12%

“Good value for price”

Breathability8%

“keeps breath fresh”

Quality-Overall6%

“No complaints”

Taste-Overall6%

“Taste good”

Ease Of Chewing/Swallowing4%

“Good Chews”

Flavor4%

“no artificial flavors or colors”

Soothing/Teething4%

“Good for dogs teeth”

Smell2%

“good breath smelling good”

Ease Of Cleaning2%

“Keep em clean”

What buyers complain about

Indigestion9%

“Diarrhea”

Smell8%

“It has a chemical smell”

Value For Money7%

“Theyre expensive,”

Ingredients-Overall6%

“I know they're not the best ingredients”

Ease Of Chewing/Swallowing6%

“Not for the Super chewer”

Allergies5%

“Only draw back is she's allergic to them”

Size-Overall5%

“Long”

Durability5%

“Easy to break in half”

Quality-Overall4%

“Bad bag”

Stale/Rotten/Spoiled4%

“This package we received are stale”

Top return reasons

Size-Overall60%

Ease Of Chewing/Swallowing7%

Ingredients-Overall6%

Functionality-Overall6%

Smell6%

Stale/Rotten/Spoiled5%

Advertised Vs Actual Product3%

Escape Proof2%

Indigestion2%

Durability2%

Common questions

Is dentastix profitable to sell on Amazon United States?: The niche generates $500K/yr across 12 tracked products. 90-day search growth is -2.2%. Flapen's verdict: Skip it (45/100).
How competitive is the dentastix niche?: 2 brands and 52 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dentastix?: Top complaints mined from reviews: Indigestion, Smell, Value For Money. The return rate is 0.0%.
When does demand for dentastix peak?: Demand peaks in Jan–Sep–Oct–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the dentastix niche?: Listings span $7.53–$39.45; the average listing price is $16.51 (sweet spot $15–$100). The average incumbent carries 11,961 reviews — the moat a new listing must climb.