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Dental Chews for Dogs

Pass

Dental Chews for Dogs scores 66 out of 100, a Pass. Shoppers spend an estimated $17.9M a year here, search demand grew +11.0% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
66
66 / 100
Top 4% of 3,978 Pet Supplies niches · +15 vs the category median of 51
Market size
$17.9M/yr5.0M searches / yr
90-day growth
+11.0%search demand this quarter
Competition
32%top-5 click share · 14 brands · 129 sellers

Flapen Score

Dental Chews for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Dental Chews for Dogs is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dental Chews for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Dental Chews for Dogs 5.0M times last year and spent an estimated $17.9M. The top 5 brands take 93% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 17.0% of those searches ended in a purchase.

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17.9M a year.

Searches, last 12 months
5.0M
Growth, 90 days vs prior 90
+11.0%
Conversion, latest week
17.0%
Market size, estimated
$17.9Ma year
Peak month
July1.3× the quietest month
Top search term
greenies dental treats for dogs1.1M searches a year

02 · Price

A sale here is worth $20.93.

Listings sell for $20.93 on average, from $6.52 to $68.63. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 12,500 to 15,000 of them. At $20.93 that is $262K to $314K a year per listing.

Average price
$20.93inside the $15 to $100 sweet spot
Price range
$6.52–$68.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
800K or moreAmazon's top range
Units per listing a year
12,500–15,000
Revenue per listing a year
$262K–$314K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Health Supplies. It carries 19,482 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#64in Health Supplies
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
19,482per listing
Listings tracked
64

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
71 months

Products

Top Dental Chews for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

14 falling

Sellers

129

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

32%

Top 20: 68%

Open market

5%

  • Brand 164%
  • Brand 215%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (8 brands, 5%)

Demand

Dental Chews for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dental Chews for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • greenies dental treats for dogs1.1M/yr
  • greenies804K/yr
  • dental chews for dogs543K/yr
  • dog dental treats250K/yr
  • dog dental chews164K/yr
  • dentastix232K/yr
  • dog dental chew323K/yr
  • dog teeth cleaning chews138K/yr
  • dental treats for dogs131K/yr
  • dog breath treats135K/yr

Reviews and returns

What reviews say buyers love and hate about Dental Chews for Dogs

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Pet Friendly”
11%of negative reviews mention “Indigestion”
<0.1%of orders come back, a rate Amazon rounds to zero
“looked like they werent fully digested either”
A buyer, on “Indigestion”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dental Chews for Dogs questions

Answered from the same tracked data.