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Dematting Comb for Dogs

Maybe

An estimated 1.5% of orders come back. But the average product has 9,404 reviews to catch up to, so Dematting Comb for Dogs is a Maybe.

Flapen Score
60
60 / 100
Top 14% of 3,978 Pet Supplies niches · +9 vs the category median of 51
Market size
$590K/yr483K searches / yr
90-day growth
+24.3%search demand this quarter
Competition
61%top-5 click share · 18 brands · 32 sellers

Flapen Score

Dematting Comb for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Dematting Comb for Dogs is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dematting Comb for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Dematting Comb for Dogs 483K times last year and spent an estimated $590K. The top 5 brands take 68% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 483K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $590K a year.

Searches, last 12 months
483K
Growth, 90 days vs prior 90
+24.3%
Conversion, latest week
8.2%
Market size, estimated
$590Ka year
Peak month
June1.4× the quietest month
Top search term
dematting comb for dogs133K searches a year

02 · Price

A sale here is worth $14.86.

Listings sell for $14.86 on average, from $9.01 to $35.70. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $14.86 that is $22K to $30K a year per listing.

Average price
$14.86under the $15 to $100 sweet spot
Price range
$9.01–$35.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$22K–$30K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Grooming. It carries 9,404 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#11in Grooming
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
9,404per listing
Listings tracked
20

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Dematting Comb for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

32

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

28%

  • Brand 122%
  • Brand 219%
  • Brand 313%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Dematting Comb for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dematting Comb for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dematting comb for dogs133K/yr
  • dematting comb for cats60K/yr
  • dematting tool for dogs48K/yr
  • cat dematting tool31K/yr
  • dog dematting tools29K/yr
  • dematting brush for dogs20K/yr
  • dematting comb22K/yr
  • cat brush for matted fur19K/yr
  • dematting rake for dogs13K/yr
  • severe matted dog hair removal5K/yr

Reviews and returns

What reviews say buyers love and hate about Dematting Comb for Dogs

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Hair Removal”
25%of negative reviews mention “Functionality-Overall”
1.5%of orders come back
“Poor Performance”
A buyer, on “Functionality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dematting Comb for Dogs questions

Answered from the same tracked data.