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Deer Blanket

Fail

The top 5 brands take 100% of clicks, so Deer Blanket is a Fail.

Flapen Score
29
29 / 100
Ranks 3,876 of 3,978 Pet Supplies niches · −22 vs the category median of 51
Market size
$55K/yr323K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
97%top-5 click share · 5 brands · 7 sellers

Flapen Score

Deer Blanket against its category

The dotted line is the Pet Supplies average. Past it, Deer Blanket is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deer Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Deer Blanket 323K times last year and spent an estimated $55K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
323K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
0.5%
Market size, estimated
$55Ka year
Peak month
December9.7× the quietest month
Top search term
deer blanket122K searches a year

02 · Price

A sale here is worth $34.32.

Listings sell for $34.32 on average, from $21.26 to $44.49. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $34.32 that is $9K to $17K a year per listing.

Average price
$34.32inside the $15 to $100 sweet spot
Price range
$21.26–$44.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$9K–$17K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #282 within Beds & Furniture. It carries 970 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#282in Beds & Furniture
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
970per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Deer Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 218%
  • Brand 314%
  • Brand 45%
  • Brand 53%

Demand

Deer Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.7×

Search terms

Top Deer Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deer blanket122K/yr
  • deer print blanket75K/yr
  • fawn blanket40K/yr
  • fawn print blanket31K/yr
  • deer throw blanket16K/yr
  • deer pattern blanket5K/yr
  • deer print throw blanket5K/yr
  • deer skin blanket4K/yr
  • deer fur blanket6K/yr
  • deer blankets4K/yr

Reviews and returns

What reviews say buyers love and hate about Deer Blanket

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Soft Feel”
17%of negative reviews mention “Quality-Overall”
2.4%of orders come back
“cheap”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Deer Blanket questions

Answered from the same tracked data.