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Da Bird Cat Toy

Fail

The top 5 brands take 93% of clicks, so Da Bird Cat Toy is a Fail.

Flapen Score
47
47 / 100
Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size
$193K/yr101K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
65%top-5 click share · 7 brands · 17 sellers

Flapen Score

Da Bird Cat Toy against its category

The dotted line is the Pet Supplies average. Past it, Da Bird Cat Toy is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Da Bird Cat Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Da Bird Cat Toy 101K times last year and spent an estimated $193K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
11.1%
Market size, estimated
$193Ka year
Peak month
December2.7× the quietest month
Top search term
da bird38K searches a year

02 · Price

A sale here is worth $17.11.

Listings sell for $17.11 on average, from $8.89 to $32.52. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $17.11 that is $9K to $13K a year per listing.

Average price
$17.11inside the $15 to $100 sweet spot
Price range
$8.89–$32.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #853 within Toys. It carries 3,426 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
84%
Out of stock, average day
4.8%
Average rank
#853in Toys
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
3,426per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Da Bird Cat Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

17

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

3%

  • Brand 152%
  • Brand 219%
  • Brand 313%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Da Bird Cat Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.7×

Search terms

Top Da Bird Cat Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • da bird38K/yr
  • da bird cat toy50K/yr
  • go cat da bird6K/yr
  • dabird cat toy3K/yr
  • da bird wand2K/yr
  • da-bird cat toy3K/yr

Reviews and returns

What reviews say buyers love and hate about Da Bird Cat Toy

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Fun/Entertainment Experience”
42%of negative reviews mention “Durability”
0.8%of orders come back
“Didnt last”
A buyer, on “Durability”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Da Bird Cat Toy questions

Answered from the same tracked data.