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Cuttlebone for Birds

Maybe

An estimated 0.1% of orders come back. But the top 5 products take 73% of clicks, so Cuttlebone for Birds is a Maybe.

Flapen Score
51
51 / 100
Ranks 1,808 of 3,978 Pet Supplies niches · on the category median
Market size
$362K/yr265K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
73%top-5 click share · 12 brands · 19 sellers

Flapen Score

Cuttlebone for Birds against its category

The dotted line is the Pet Supplies average. Past it, Cuttlebone for Birds is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cuttlebone for Birds market on Amazon at a glance

Shoppers on Amazon United States searched for Cuttlebone for Birds 265K times last year and spent an estimated $362K. The top 5 brands take 84% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $362K a year.

Searches, last 12 months
265K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
12.4%
Market size, estimated
$362Ka year
Peak month
May1.3× the quietest month
Top search term
cuttlebone88K searches a year

02 · Price

A sale here is worth $11.05.

Listings sell for $11.05 on average, from $2.02 to $20.42. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $11.05 that is $17K to $22K a year per listing.

Average price
$11.05under the $15 to $100 sweet spot
Price range
$2.02–$20.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$17K–$22K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Birds. It carries 3,808 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#68in Birds
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
3,808per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Cuttlebone for Birds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

12 rising

Sellers

19

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

13%

  • Brand 128%
  • Brand 226%
  • Brand 316%
  • Brand 49%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 13%)

Demand

Cuttlebone for Birds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cuttlebone for Birds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cuttlebone88K/yr
  • cuttlebone for birds82K/yr
  • cuddle bones for birds19K/yr
  • cuttlebone for parakeets11K/yr
  • cuttlefish bone14K/yr
  • cuttle bone12K/yr
  • bird cuttlebone10K/yr
  • cuddle bone8K/yr
  • cuttle bones for birds9K/yr
  • parakeet cuttlebone7K/yr

Reviews and returns

What reviews say buyers love and hate about Cuttlebone for Birds

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Size-Overall”
0.1%of orders come back
“It's not a fit”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cuttlebone for Birds questions

Answered from the same tracked data.