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Cute Cat Toys

Maybe

An estimated 1.0% of orders come back. But shoppers spend an estimated $58K a year here, so Cute Cat Toys is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 51
Market size
$58K/yr263K searches / yr
90-day growth
+16.9%search demand this quarter
Competition
27%top-5 click share · 49 brands · 66 sellers

Flapen Score

Cute Cat Toys against its category

The dotted line is the Pet Supplies average. Past it, Cute Cat Toys is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cute Cat Toys market on Amazon at a glance

Shoppers on Amazon United States searched for Cute Cat Toys 263K times last year and spent an estimated $58K. The top 5 brands take 44% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
263K
Growth, 90 days vs prior 90
+16.9%
Conversion, latest week
1.6%
Market size, estimated
$58Ka year
Peak month
December3.4× the quietest month
Top search term
cute cat toys80K searches a year

02 · Price

A sale here is worth $13.57.

Listings sell for $13.57 on average, from $4.42 to $40.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $13.57 that is $0 to $1K a year per listing.

Average price
$13.57under the $15 to $100 sweet spot
Price range
$4.42–$40.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #151 within Toys. It carries 4,143 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#151in Toys
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
4,143per listing
Listings tracked
72

04 · Newcomers

8 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
8Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cute Cat Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

49 falling

Sellers

66

Top-5 brand share

44%

Top 20: 82%

Top-5 click share

27%

Top 20: 64%

Open market

52%

  • Brand 113%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Cute Cat Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.4×

Search terms

Top Cute Cat Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cute cat toys80K/yr
  • funny cat toys73K/yr
  • cat wine20K/yr
  • aesthetic cat toys18K/yr
  • cat toys cute15K/yr
  • cat toys funny13K/yr
  • funny cat toy14K/yr
  • cute cat toy10K/yr
  • cat toys aesthetic6K/yr
  • catnip wine3K/yr

Reviews and returns

What reviews say buyers love and hate about Cute Cat Toys

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Durability”
1.0%of orders come back
“broke quickly”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cute Cat Toys questions

Answered from the same tracked data.