Crystal Cat Litter
PassCrystal Cat Litter scores 68 out of 100, a Pass. Shoppers spend an estimated $2.5M a year here, demand is soft, at -3.1% this quarter, and an estimated 0.3% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 3,978 Pet Supplies niches · +17 vs the category median of 5168
- Market size
- $2.5M/yr1.1M searches / yr
- 90-day growth
- -3.1%search demand this quarter
- Competition
- 43%top-5 click share · 16 brands · 58 sellers
Flapen Score
Crystal Cat Litter against its category
The dotted line is the Pet Supplies average. Past it, Crystal Cat Litter is stronger. Inside it, weaker.
Market
The Crystal Cat Litter market on Amazon at a glance
Shoppers on Amazon United States searched for Crystal Cat Litter 1.1M times last year and spent an estimated $2.5M. The top 5 brands take 71% of clicks. Demand peaks in Jun. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 7.9% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -3.1%
- Conversion, latest week
- 7.9%
- Market size, estimated
- $2.5Ma year
- Peak month
- June1.6× the quietest month
- Top search term
- crystal cat litter444K searches a year
02 · Price
A sale here is worth $27.54.
Listings sell for $27.54 on average, from $4.91 to $66.05. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $27.54 that is $69K to $83K a year per listing.
- Average price
- $27.54inside the $15 to $100 sweet spot
- Price range
- $4.91–$66.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $69K–$83K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #101 within Litter & Housebreaking. It carries 7,791 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 92%
- Out of stock, average day
- 0.6%
- Average rank
- #101in Litter & Housebreaking
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 7,791per listing
- Listings tracked
- 36
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Crystal Cat Litter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PetSafe ScoopFree Odor Control Crystal Cat Litter Fresh Scent 8 Lb Bag
- Price
- $21.87
- Rating
- 4.6/5
- Reviews
- 2,442
- Age
- 2y ago

Purina Tidy Cats Tidy Care Alert Cat Health Monitoring Non Clumping Cat Litter with Silica Crystals - 8 Pound (Pack of 1)
- Price
- $19.16
- Rating
- 4.4/5
- Reviews
- 2,839
- Age
- 3y ago

COCOYO Crystal Cat Litter I Silica Gel Cat Litter 17.2 Lbs Value Pack (4.3 Lbs x 4)
- Price
- $32.21
- Rating
- 4.4/5
- Reviews
- 1,114
- Age
- 2y ago

PetSafe ScoopFree 4.3 lb Bags (2 Pack) Premium Crystal Cat Litter - Outperforms Clay Litter - Refill Packs - Reusable Tray Compatible - Fresh Scent
- Price
- $23.74
- Rating
- 4.5/5
- Reviews
- 45,312
- Age
- 9y ago

LMJP Crystal Cat Litter with Powerful Odor Control Non-Clumping Lasts Up to 4 Months 17.2lb Rapid Water Absorption Unscented & Low Tracking Lightweight Blue & White Silica 4 Pack of 4.3lb
- Price
- $35.90
- Rating
- 4.4/5
- Reviews
- 908
- Age
- 2y ago
Trending
estimated 90-day click momentum
Cats Pride Micro Crystals Cat Litter Non-Clumping Unscented 30-Day Odor Control 99% Dust Free Lightweight Soft on Paws 6.5lb Bag
- Price
- $18.63
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 5mo ago

(Pack of 1)-New Life Mini Crystal Cat Litter - Comfortable Experience Unscented -(8 Lb)
- Price
- $11.90
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 11mo ago

COCOYO Lavender-Scented Crystal Cat Litter I Silica Gel Cat Litter 17.2 Lbs Value Pack (4.3 Lbs x 4)
- Price
- $32.47
- Rating
- 4.4/5
- Reviews
- 1,114
- Age
- 1y ago

Calitti Premium Crystal Cat Litter 99.9% Dust Free Maximum Odor Control Soft on Paws Low Tracking Lightweight Silica Gel Non-Clumping Multi-Cat Unscented 8 lb Bag
- Price
- $16.75
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 2y ago

PetSafe ScoopFree Odor Control Crystal Cat Litter Fresh Scent 8 Lb Bag Pack of 3
- Price
- $63.13
- Rating
- 4.6/5
- Reviews
- 2,442
- Age
- 2y ago
Newest
by launch date
Cats Pride Micro Crystals Cat Litter Non-Clumping Unscented 30-Day Odor Control 99% Dust Free Lightweight Soft on Paws 6.5lb Bag
- Price
- $18.63
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 5mo ago

(Pack of 1)-New Life Mini Crystal Cat Litter - Comfortable Experience Unscented -(8 Lb)
- Price
- $11.90
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 11mo ago

Made4Pets Cat Litter Crystals Non Clumping Cat Litter Odor Control Kitty Litter Non Clumping No scooping Low Dust Low Tracking Lightweight Dehydrates Waste 17.2 lbs (4 x 4.3 lb Packs)
- Price
- $33.51
- Rating
- 4.3/5
- Reviews
- 513
- Age
- 1y ago

PrettyLitter Health Monitoring Cat Litter (Lotus Flower Non Clumping) | Lightweight & Low Tracking Color Changing Silica Gel Crystals Advanced Odor Control 6 Lbs Pack of 1 (Up to 1 Month Supply)
- Price
- $32.57
- Rating
- 4.5/5
- Reviews
- 4,203
- Age
- 1y ago

COCOYO Lavender-Scented Crystal Cat Litter I Silica Gel Cat Litter 17.2 Lbs Value Pack (4.3 Lbs x 4)
- Price
- $32.47
- Rating
- 4.4/5
- Reviews
- 1,114
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
58
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 82%
Open market
22%
- PetSafe31%
- Fresh Step12%
- COCOYO10%
- Purina Tidy Cats10%
- ULTRA8%
- LMJP7%
Demand
Crystal Cat Litter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.6×
Search terms
Top Crystal Cat Litter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- crystal cat litter444K/yr
- cat litter crystals156K/yr
- crystal litter105K/yr
- fresh step crystal cat litter58K/yr
- vibrant life cat litter74K/yr
- fresh step crystals62K/yr
- cat litter crystal29K/yr
- litter crystals26K/yr
- kitty litter crystals26K/yr
- cat crystal litter25K/yr
Reviews and returns
What reviews say buyers love and hate about Crystal Cat Litter
We read the reviews and the return reasons for every product selling here.
“Heavily scented”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crystal Cat Litter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









