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Crystal Cat Litter

Pass

Crystal Cat Litter scores 68 out of 100, a Pass. Shoppers spend an estimated $2.5M a year here, demand is soft, at -3.1% this quarter, and an estimated 0.3% of orders come back.

Flapen Score
68
68 / 100
Top 2% of 3,978 Pet Supplies niches · +17 vs the category median of 51
Market size
$2.5M/yr1.1M searches / yr
90-day growth
-3.1%search demand this quarter
Competition
43%top-5 click share · 16 brands · 58 sellers

Flapen Score

Crystal Cat Litter against its category

The dotted line is the Pet Supplies average. Past it, Crystal Cat Litter is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crystal Cat Litter market on Amazon at a glance

Shoppers on Amazon United States searched for Crystal Cat Litter 1.1M times last year and spent an estimated $2.5M. The top 5 brands take 71% of clicks. Demand peaks in Jun. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
7.9%
Market size, estimated
$2.5Ma year
Peak month
June1.6× the quietest month
Top search term
crystal cat litter444K searches a year

02 · Price

A sale here is worth $27.54.

Listings sell for $27.54 on average, from $4.91 to $66.05. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $27.54 that is $69K to $83K a year per listing.

Average price
$27.54inside the $15 to $100 sweet spot
Price range
$4.91–$66.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
$69K–$83K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #101 within Litter & Housebreaking. It carries 7,791 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
92%
Out of stock, average day
0.6%
Average rank
#101in Litter & Housebreaking
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
7,791per listing
Listings tracked
36

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Crystal Cat Litter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

58

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

22%

  • Brand 131%
  • Brand 212%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 67%

Demand

Crystal Cat Litter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.6×

Search terms

Top Crystal Cat Litter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crystal cat litter444K/yr
  • cat litter crystals156K/yr
  • crystal litter105K/yr
  • fresh step crystal cat litter58K/yr
  • vibrant life cat litter74K/yr
  • fresh step crystals62K/yr
  • cat litter crystal29K/yr
  • litter crystals26K/yr
  • kitty litter crystals26K/yr
  • cat crystal litter25K/yr

Reviews and returns

What reviews say buyers love and hate about Crystal Cat Litter

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Smell”
29%of negative reviews mention “Smell”
0.3%of orders come back
“Heavily scented”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Crystal Cat Litter questions

Answered from the same tracked data.