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Crinkle Dog Toy

Pass

Crinkle Dog Toy scores 66 out of 100, a Pass. Shoppers spend an estimated $669K a year here, demand is soft, at -6.3% this quarter, and an estimated 0.8% of orders come back.

Flapen Score
66
66 / 100
Top 4% of 3,978 Pet Supplies niches · +15 vs the category median of 51
Market size
$669K/yr680K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
29%top-5 click share · 44 brands · 153 sellers

Flapen Score

Crinkle Dog Toy against its category

The dotted line is the Pet Supplies average. Past it, Crinkle Dog Toy is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crinkle Dog Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Crinkle Dog Toy 680K times last year and spent an estimated $669K. The top 5 brands take 59% of clicks. Demand peaks in Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 680K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $669K a year.

Searches, last 12 months
680K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
7.3%
Market size, estimated
$669Ka year
Peak month
December2.7× the quietest month
Top search term
crinkle dog toy138K searches a year

02 · Price

A sale here is worth $13.51.

Listings sell for $13.51 on average, from $2.92 to $39.10. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $13.51 that is $3K to $7K a year per listing.

Average price
$13.51under the $15 to $100 sweet spot
Price range
$2.92–$39.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #74 within Toys. It carries 18,382 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#74in Toys
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
18,382per listing
Listings tracked
76

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
44 months

Products

Top Crinkle Dog Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

44 rising

Sellers

153

Top-5 brand share

59%

Top 20: 86%

Top-5 click share

29%

Top 20: 65%

Open market

37%

  • Brand 126%
  • Brand 214%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Crinkle Dog Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.7×

Search terms

Top Crinkle Dog Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crinkle dog toy138K/yr
  • no stuffing dog toys105K/yr
  • dog toys no stuffing62K/yr
  • stuffed animals for dogs52K/yr
  • crinkle dog toys35K/yr
  • small dog squeaky toys28K/yr
  • dog toy plush28K/yr
  • dog toy no stuffing27K/yr
  • dog toy stuffed animal27K/yr
  • stuffed animal for dog29K/yr

Reviews and returns

What reviews say buyers love and hate about Crinkle Dog Toy

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Fun/Entertainment Experience”
43%of negative reviews mention “Durability”
0.8%of orders come back
“Falls apart”
A buyer, on “Durability”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Crinkle Dog Toy questions

Answered from the same tracked data.