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Crinkle Cat Toy

Fail

Products sell for $8.43 on average, outside the sweet spot, so Crinkle Cat Toy is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$249K/yr290K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
54%top-5 click share · 13 brands · 17 sellers

Flapen Score

Crinkle Cat Toy against its category

The dotted line is the Pet Supplies average. Past it, Crinkle Cat Toy is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crinkle Cat Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Crinkle Cat Toy 290K times last year and spent an estimated $249K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $249K a year.

Searches, last 12 months
290K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
10.2%
Market size, estimated
$249Ka year
Peak month
December2.3× the quietest month
Top search term
crinkle cat toy75K searches a year

02 · Price

A sale here is worth $8.43.

Listings sell for $8.43 on average, from $4.42 to $20.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $8.43 that is $8K to $11K a year per listing.

Average price
$8.43under the $15 to $100 sweet spot
Price range
$4.42–$20.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$8K–$11K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Toys. It carries 3,700 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#39in Toys
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
3,700per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Crinkle Cat Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

17

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

19%

  • Brand 134%
  • Brand 217%
  • Brand 313%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Crinkle Cat Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Crinkle Cat Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crinkle cat toy75K/yr
  • cat crinkle toys45K/yr
  • crinkle balls for cats32K/yr
  • cat crinkle balls27K/yr
  • crinkle cat toys27K/yr
  • crinkly cat toys12K/yr
  • cat toys crinkle10K/yr
  • cat crinkle toy7K/yr
  • crunchy cat toys6K/yr
  • cat toy crinkle6K/yr

Reviews and returns

What reviews say buyers love and hate about Crinkle Cat Toy

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Pet Friendly”
18%of negative reviews mention “Smell”
0.6%of orders come back
“it smelled horrible”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Crinkle Cat Toy questions

Answered from the same tracked data.