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Crickets

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 89% of clicks, so Crickets is a Maybe.

Flapen Score
61
61 / 100
Top 12% of 3,978 Pet Supplies niches · +10 vs the category median of 51
Market size
$463K/yr495K searches / yr
90-day growth
+9.2%search demand this quarter
Competition
49%top-5 click share · 9 brands · 23 sellers

Flapen Score

Crickets against its category

The dotted line is the Pet Supplies average. Past it, Crickets is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crickets market on Amazon at a glance

Shoppers on Amazon United States searched for Crickets 495K times last year and spent an estimated $463K. The top 5 brands take 89% of clicks. Demand peaks in May. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 495K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $463K a year.

Searches, last 12 months
495K
Growth, 90 days vs prior 90
+9.2%
Conversion, latest week
4.5%
Market size, estimated
$463Ka year
Peak month
May1.6× the quietest month
Top search term
live crickets174K searches a year

02 · Price

A sale here is worth $21.01.

Listings sell for $21.01 on average, from $2.48 to $33.68. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $21.01 that is $11K to $16K a year per listing.

Average price
$21.01inside the $15 to $100 sweet spot
Price range
$2.48–$33.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$11K–$16K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #196 within Reptiles & Amphibians. It carries 1,439 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
31%
Out of stock, average day
1.4%
Average rank
#196in Reptiles & Amphibians
Average rating
3.94 starsAmazon United States average 4.42 stars
Average reviews
1,439per listing
Listings tracked
29

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Crickets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

$0$23K$46K$69K$93K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

23

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 89%

Open market

6%

  • Josh's Frogs40%
  • Fluker's20%
  • NutriCricket14%
  • BASSETT'S CRICKET RANCH9%
  • JADINGSFARM6%
  • Generic5%
  • Open — no brand owns it (3 brands, 6%)

Demand

Crickets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Crickets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • live crickets174K/yr
  • crickets104K/yr
  • live crickets for reptiles80K/yr
  • crickets for reptiles45K/yr
  • crickets live16K/yr
  • live cricket11K/yr
  • small crickets live7K/yr
  • feeder crickets live8K/yr
  • live crickets small8K/yr
  • live crickets for bearded dragons3K/yr

Reviews and returns

What reviews say buyers love and hate about Crickets

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Sizing isn't correct either”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Crickets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data