Is crickets profitable to sell on Amazon United States?

The niche generates $463K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.2%. Flapen's verdict: Worth a look (61/100).

How competitive is the crickets niche?

9 brands and 23 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in crickets?

Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 0.1%.

When does demand for crickets peak?

Demand peaks in May; the busiest month runs 1.6× the quietest.

What does it cost to enter the crickets niche?

Listings span $2.48–$33.68; the average listing price is $21.01 (sweet spot $15–$100). The average incumbent carries 1,439 reviews — the moat a new listing must climb.

crickets

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Great$21.01

avg listing price — sweet spot $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Price range

Good$2.48–$33.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$463K

$463K/yr · 495K searches

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,438.69

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+9.2%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

According to Flapen's Amazon United States niche tracking, crickets is a $463K/yr Amazon United States market (495K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May. Verdict: Worth a look — 61/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

crickets market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $420K–$525K; units × avg price
Launch success: —; 0 of 1 new (360d)
Conversion rate: 4.5%
Avg BSR: #196
Page quality: 0%
Prime: 31%
Sponsored: 45%
Out of stock: 1.4%
Avg brand age: 52 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

Josh's Frogs40%
Fluker's20%
NutriCricket14%
BASSETT'S CRICKET RANCH9%
JADINGSFARM6%
Generic5%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.2% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.6×

Open Trend

Top crickets search terms

live crickets174K/yr +12.3%2.8% conv.
crickets104K/yr +16.0%4.2% conv.
live crickets for reptiles80K/yr +11.5%3.4% conv.
crickets for reptiles45K/yr +8.2%5.1% conv.
crickets live16K/yr +23.9%2.7% conv.
live cricket11K/yr -26.9%1.7% conv.
small crickets live7K/yr +37.1%3.0% conv.
feeder crickets live8K/yr -20.2%1.6% conv.
live crickets small8K/yr +1.0%3.3% conv.
live crickets for bearded dragons3K/yr +86.7%2.9% conv.

All search terms

Top crickets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Joshs Frogs 3/4 Banded Feeder Crickets for Pets (500 Count)

Josh's Frogs$26.574.2★2,890 rev

Flukers Gourmet Canned Food for Reptiles Fish Birds and Small Animals Crickets 1.2 oz

Fluker's$3.833.9★2,239 rev

NutriCricket 110 Live Banded Crickets (Small (1/4 - 3/8))

NutriCricket$17.934.2★155 rev

BASSETTS CRICKET RANCH 500 Large (1) Banded Crickets

BASSETT'S CRICKET RANCH$19.992.2★202 rev

Joshs Frogs 1 Large Adult Banded Crickets (500 Count)

Josh's Frogs$28.824.2★2,338 rev

Newest

by launch date

JADINGSFARM 2 Pack Canned Crickets for Reptiles - High Protein Natural Pet Food for Turtles Lizards Birds and Small Animals 5.5 oz Total

JADINGSFARM$16.059 rev

2mo ago

Multi Purpose Insect Habitat for Crickets Dubia Cockroaches breadworms and Silkworms with Ventilation and Breathability

NOMOY$30.43123 rev

1y ago

JADINGSFARM Freeze Dried Crickets 4.5 Oz High Protein Freeze Dried Crickets Food for Reptiles Bearded Dragons Lizards Geckos Birds Fish Hedgehogs Bearded Dragon Food

JADINGSFARM$18.0575 rev

1y ago

JADINGSFARM 6 Pack Canned Crickets for Reptiles Fish Birds and Small Animals Crickets Healthy High Protein Treat Reptile Bird Fish Food 7.2 Ounces Total

JADINGSFARM$21.0327 rev

2y ago

Flukers Live Crickets 1000 Count Feeder Insects for Reptiles Chickens and Birds Medium (Approx. 1/2)

Fluker's$26.22680 rev

2y ago

What buyers say about crickets

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good seller, good product”

Value For Money15%

“Great price”

Size-Overall10%

“They are sized exactly as promised”

Durability9%

“A week later and they are still alive and active”

Freshness7%

“Fresh is best”

Advertised Vs Actual Product7%

“Making it RIGHT”

Ease Of Use5%

“Otherwise, it is very convenient and easy to use”

Taste-Overall3%

“Jerimiah, my bullfrog, loves the taste”

Fun/Entertainment Experience2%

“the frog is enjoying them”

Ease Of Cleaning2%

“Easy to clean”

What buyers complain about

Size-Overall28%

“Sizing isn't correct either”

Smell15%

“They smelled rotten”

Durability12%

“easy to break up”

Stale/Rotten/Spoiled10%

“Not fresh”

Value For Money9%

“it is too expensive for what you get”

Ease Of Use5%

“hard to count”

Quality-Overall5%

“Poor quality control”

Ease Of Cleaning3%

“However, cleaning the terrarium of dead crickets or leftovers becomes a chore in itself”

Charging1%

“The cricket delivered were dead I wont be charged for this one right”

Weather Proof1%

“it was not hot outside or cold outside pretty disappointed”

Top return reasons

Size-Overall50%

Advertised Vs Actual Product9%

Ease Of Use8%

Quality-Overall6%

Smell5%

Ease Of Cleaning5%

Functionality-Overall5%

Product Condition3%

Hard Feel2%

Durability2%

Common questions

Is crickets profitable to sell on Amazon United States?: The niche generates $463K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.2%. Flapen's verdict: Worth a look (61/100).
How competitive is the crickets niche?: 9 brands and 23 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in crickets?: Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 0.1%.
When does demand for crickets peak?: Demand peaks in May; the busiest month runs 1.6× the quietest.
What does it cost to enter the crickets niche?: Listings span $2.48–$33.68; the average listing price is $21.01 (sweet spot $15–$100). The average incumbent carries 1,439 reviews — the moat a new listing must climb.