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Cribbing Collar for Horses

Fail

The top 5 brands take 98% of clicks, so Cribbing Collar for Horses is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$94K/yr22K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
60%top-5 click share · 6 brands · 37 sellers

Flapen Score

Cribbing Collar for Horses against its category

The dotted line is the Pet Supplies average. Past it, Cribbing Collar for Horses is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cribbing Collar for Horses market on Amazon at a glance

Shoppers on Amazon United States searched for Cribbing Collar for Horses 22K times last year and spent an estimated $94K. The top 5 brands take 98% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
7.8%
Market size, estimated
$94Ka year
Peak month
June1.3× the quietest month
Top search term
cribbing collar for horses15K searches a year

02 · Price

A sale here is worth $55.25.

Listings sell for $55.25 on average, from $14.62 to $117.66. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $55.25 that is $0 to $6K a year per listing.

Average price
$55.25inside the $15 to $100 sweet spot
Price range
$14.62–$117.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #1,304 within Health Supplies. It carries 178 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
87%
Out of stock, average day
9.4%
Average rank
#1,304in Health Supplies
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
178per listing
Listings tracked
15

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 109 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
109 months

Products

Top Cribbing Collar for Horses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

37

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Brand 134%
  • Brand 231%
  • Brand 316%
  • Brand 414%
  • Brand 54%
  • Brand 62%

Demand

Cribbing Collar for Horses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cribbing Collar for Horses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cribbing collar for horses15K/yr
  • horse cribbing collar4K/yr
  • cribbing collar3K/yr

Reviews and returns

What reviews say buyers love and hate about Cribbing Collar for Horses

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Advertised Vs Actual Product”
22%of negative reviews mention “Durability”
4.1%of orders come back
“Broke in a week”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cribbing Collar for Horses questions

Answered from the same tracked data.