crave cat food
Worth a lookShows searches that convert (21.0% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible21.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Growth
Incredible+143.9%90-day search growth — must beat 0% to launch
Avg price
Great$21.35avg listing price — sweet spot $15–$100
Price range
Great$13.44–$36.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$367K$367K/yr · 82K searches
Review moat
Okay1,894.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, crave cat food is a $367K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 58/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
crave cat food market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- $267K–$320K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 21.0%
- Avg BSR
- #209
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 103 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- CRAVE91%
- Crave9%
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — +143.9% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 3.3×
Top crave cat food search terms
- crave cat food65K/yr
- crave cat food dry12K/yr
- crave dry cat food4K/yr
Top crave cat food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CRAVE Grain Free Indoor Adult High Protein Natural Dry Cat Food with Protein from Chicken & Salmon 2 lb. Bag
CRAVE$13.444.6★2,760 rev
CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 4 lb. Bag
CRAVE$20.214.6★2,760 rev
CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Salmon & Ocean Fish 2 lb. Bag
CRAVE$13.584.4★656 rev
CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 2 lb. Bag
CRAVE$13.574.4★670 rev
CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 10 lb. Bag
CRAVE$35.594.6★1,315 rev
Newest
by launch dateCRAVE Grain Free Indoor Adult High Protein Natural Dry Cat Food with Protein from Chicken & Salmon 2 lb. Bag
CRAVE$13.442,760 rev
CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 4 lb. Bag
CRAVE$20.212,760 rev
CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Salmon & Ocean Fish 2 lb. Bag
CRAVE$13.58656 rev
CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 2 lb. Bag
CRAVE$13.57670 rev
CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 10 lb. Bag
CRAVE$35.591,315 rev
Trending
90-day click momentumCRAVE Grain Free Indoor Adult High Protein Natural Dry Cat Food with Protein from Chicken & Salmon 2 lb. Bag
CRAVE$13.444.6★
CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Salmon & Ocean Fish 2 lb. Bag
CRAVE$13.584.4★
CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 2 lb. Bag
CRAVE$13.574.4★
CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 4 lb. Bag
CRAVE$20.214.6★
CRAVE Grain Free Indoor Adult High Protein Natural Dry Cat Food with Protein from Chicken & Salmon 4 lb. Bag
Crave$20.094.6★
What buyers say about crave cat food
What buyers praise and complain about, mined from review topics.What buyers love
“My Dog Loves It”
“Excellent food”
“Excellent product”
“Best thing is that he loves the flavor”
“Best Dry Food EVER”
“The ingredients are on par or better than brands such as Wellness, Instinct,Merrick etc and my cats really prefer this one”
“inexpensive as you can get”
“Has all the nutrients a cat needs”
“Looks good smells the way it should”
“size of the pieces is good”
What buyers complain about
“It is a little on the expensive side”
“they dont like the smell”
“its really heavy”
“They stopped production for the two flavors early 2026 so I had to switch to another compatible brand”
“pieces when chewing it”
“the size is too big”
“Not the same”
Top return reasons
Common questions
- Is crave cat food profitable to sell on Amazon United States?
- The niche generates $367K/yr across 8 tracked products. 90-day search growth is +143.9%. Flapen's verdict: Worth a look (58/100).
- How competitive is the crave cat food niche?
- 2 brands and 57 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in crave cat food?
- Top complaints mined from reviews: Value For Money, Smell, Weight Heavy. The return rate is 0.0%.
- When does demand for crave cat food peak?
- Demand peaks in Apr–May; the busiest month runs 3.3× the quietest.
- What does it cost to enter the crave cat food niche?
- Listings span $13.44–$36.67; the average listing price is $21.35 (sweet spot $15–$100). The average incumbent carries 1,895 reviews — the moat a new listing must climb.