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Crave Cat Food

Maybe

Buyers convert on 21.0% of searches. But the top 5 brands take 100% of clicks, so Crave Cat Food is a Maybe.

Filters Trending
Flapen Score
58
58 / 100
Top 19% of 3,978 Pet Supplies niches · +7 vs the category median of 51
Market size
$367K/yr82K searches / yr
90-day growth
+143.9%search demand this quarter
Competition
88%top-5 click share · 2 brands · 57 sellers

Flapen Score

Crave Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Crave Cat Food is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crave Cat Food market on Amazon at a glance

Shoppers on Amazon United States searched for Crave Cat Food 82K times last year and spent an estimated $367K. All 2 brands take every click. Demand peaks in Apr–May. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 21.0% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.0% of those searches ended in a purchase. Searches in the last 90 days moved +143.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $367K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+143.9%
Conversion, latest week
21.0%
Market size, estimated
$367Ka year
Peak month
April3.3× the quietest month
Top search term
crave cat food65K searches a year

02 · Price

A sale here is worth $21.35.

Listings sell for $21.35 on average, from $13.44 to $36.67. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $21.35 that is $21K to $27K a year per listing.

Average price
$21.35inside the $15 to $100 sweet spot
Price range
$13.44–$36.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$21K–$27K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #209 within Food. It carries 1,895 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
63%
Out of stock, average day
0.0%
Average rank
#209in Food
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,895per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 103 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
103 months

Products

Top Crave Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 29%

Demand

Crave Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.3×

Search terms

Top Crave Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crave cat food65K/yr
  • crave cat food dry12K/yr
  • crave dry cat food4K/yr

Reviews and returns

What reviews say buyers love and hate about Crave Cat Food

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Pet Friendly”
25%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“It is a little on the expensive side”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Crave Cat Food questions

Answered from the same tracked data.