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Crate Training Aids for Puppies

Fail

The top 5 brands take 99% of clicks, so Crate Training Aids for Puppies is a Fail.

Flapen Score
37
37 / 100
Ranks 3,590 of 3,978 Pet Supplies niches · −14 vs the category median of 51
Market size
$306K/yr175K searches / yr
90-day growth
+21.7%search demand this quarter
Competition
69%top-5 click share · 6 brands · 16 sellers

Flapen Score

Crate Training Aids for Puppies against its category

The dotted line is the Pet Supplies average. Past it, Crate Training Aids for Puppies is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crate Training Aids for Puppies market on Amazon at a glance

Shoppers on Amazon United States searched for Crate Training Aids for Puppies 175K times last year and spent an estimated $306K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $306K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
+21.7%
Conversion, latest week
0.8%
Market size, estimated
$306Ka year
Peak month
January1.8× the quietest month
Top search term
digg36K searches a year

02 · Price

A sale here is worth $210.07.

Listings sell for $210.07 on average, from $6.49 to $656.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $210.07 that is $0 to $21K a year per listing.

Average price
$210.07above the $15 to $100 sweet spot
Price range
$6.49–$656.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$21K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 28.8% of listings are out of stock. The average listing ranks #130 within Crates, Houses & Pens. It carries 523 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
88%
Out of stock, average day
28.8%
Average rank
#130in Crates, Houses & Pens
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
523per listing
Listings tracked
16

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
45 months

Products

Top Crate Training Aids for Puppies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

16

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 212%
  • Brand 39%
  • Brand 42%
  • Brand 52%
  • Brand 61%

Demand

Crate Training Aids for Puppies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Crate Training Aids for Puppies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • digg36K/yr
  • diggs dog crate60K/yr
  • crate training aids for puppies31K/yr
  • diggs18K/yr
  • diggs revol dog crate9K/yr
  • diggs crate8K/yr
  • diggs evolv dog crate8K/yr
  • crate training aid4K/yr

Reviews and returns

What reviews say buyers love and hate about Crate Training Aids for Puppies

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Size-Overall”
3.9%of orders come back
“Doesn't fit airplane crate”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Crate Training Aids for Puppies questions

Answered from the same tracked data.