Skip to content

Crate Toys for Dogs

Fail

Shoppers spend an estimated $46K a year here, so Crate Toys for Dogs is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$46K/yr78K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
50%top-5 click share · 23 brands · 70 sellers

Flapen Score

Crate Toys for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Crate Toys for Dogs is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crate Toys for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Crate Toys for Dogs 78K times last year and spent an estimated $46K. The top 5 brands take 65% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
4.0%
Market size, estimated
$46Ka year
Peak month
August1.7× the quietest month
Top search term
dog crate toys14K searches a year

02 · Price

A sale here is worth $14.81.

Listings sell for $14.81 on average, from $6.30 to $39.09. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $14.81 that is $0 to $1K a year per listing.

Average price
$14.81under the $15 to $100 sweet spot
Price range
$6.30–$39.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #127 within Feeding & Watering Supplies. It carries 9,997 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
11.4%
Average rank
#127in Feeding & Watering Supplies
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
9,997per listing
Listings tracked
34

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Crate Toys for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

70

Top-5 brand share

65%

Top 20: 97%

Top-5 click share

50%

Top 20: 84%

Open market

31%

  • Brand 128%
  • Brand 213%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Demand

Crate Toys for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Crate Toys for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog crate toys14K/yr
  • crate toys for dogs14K/yr
  • crate entertainment for dogs10K/yr
  • crate toys7K/yr
  • crate toys for dogs to keep busy8K/yr
  • dog kennel toys4K/yr
  • dog crate toys for boredom4K/yr
  • dog crate toy4K/yr
  • kennel toys3K/yr
  • puppy crate toys4K/yr

Reviews and returns

What reviews say buyers love and hate about Crate Toys for Dogs

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Fun/Entertainment Experience”
31%of negative reviews mention “Durability”
2.1%of orders come back
“Did not last”
A buyer, on “Durability”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Crate Toys for Dogs questions

Answered from the same tracked data.