Is Crate Divider profitable to sell on Amazon United States?

Flapen scores Crate Divider 46 out of 100 on Amazon United States, a Fail. Shoppers spend $59K a year across 34 tracked products. 1 of the 11 products launched in the last year cleared the first-year sales bar. Search demand grew -4.8% in the last 90 days.

How competitive is the Crate Divider niche on Amazon United States?

12 brands and 23 sellers compete in Crate Divider on Amazon United States. The top 5 Crate Divider products take 38% of clicks, and the top 5 brands take 70%.

What do buyers complain about in Crate Divider?

Crate Divider buyers on Amazon United States complain most about Durability, Size-Overall, and Strength. An estimated 6.8% of orders come back, which is high.

When does demand for Crate Divider peak?

Search demand for Crate Divider on Amazon United States peaks in Aug, and the busiest month runs 1.4× the quietest.

What does it cost to enter the Crate Divider niche?

Crate Divider sells for $28.36 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.12 to $55.12. The average product has 10,179 reviews, the count a new listing must catch up to.

Crate Divider

Fail

Buyers convert on only 1.1% of searches, so Crate Divider is a Fail.

Filters Low Review Barrier Quality Gap High Returns

Flapen Score: 46
46 / 100Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 51
Market size: $59K/yr183K searches / yr
90-day growth: -4.8%search demand this quarter
Competition: 38%top-5 click share · 12 brands · 23 sellers

Flapen Score

Crate Divider against its category

The dotted line is the Pet Supplies average. Past it, Crate Divider is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Crate Divider market on Amazon at a glance

Shoppers on Amazon United States searched for Crate Divider 183K times last year and spent an estimated $59K. The top 5 brands take 70% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months: 183K
Growth, 90 days vs prior 90: -4.8%
Conversion, latest week: 1.1%
Market size, estimated: $59Ka year
Peak month: August1.4× the quietest month
Top search term: crate divider39K searches a year

02 · Price

A sale here is worth $28.36.

Listings sell for $28.36 on average, from $9.12 to $55.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $28.36 that is $0 to $3K a year per listing.

Average price: $28.36inside the $15 to $100 sweet spot
Price range: $9.12–$55.12
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #45 within Crates, Houses & Pens. It carries 10,179 reviews at 3.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 82%
Prime listings: 97%
Out of stock, average day: 14.4%
Average rank: #45in Crates, Houses & Pens
Average rating: 3.44 starsAmazon United States average 4.42 stars
Average reviews: 10,179per listing
Listings tracked: 34

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 11
Successful launches: 1Amazon's first-year sales bar
Average brand age: 38 months

Products

Top Crate Divider products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

12 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

38%

Top 20: 89%

Open market

24%

Brand 120%
Brand 216%
Brand 314%
Brand 412%
Brand 57%
Brand 66%

Demand

Crate Divider search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Aug · busiest ÷ quietest = 1.4×

Search terms

Top Crate Divider search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

crate divider39K/yr +2.6%1.5% conv.
dog crate divider35K/yr +0.5%1.8% conv.
dog crate divider panel31K/yr -13.9%1.6% conv.
crate dividers for puppies18K/yr +3.4%1.8% conv.
kennel divider12K/yr -3.3%1.6% conv.
cage divider7K/yr -0.3%0.5% conv.
divider for dog crate7K/yr +3.6%1.5% conv.
dog cage divider7K/yr -5.0%1.3% conv.
universal dog crate divider panels8K/yr +12.6%1.2% conv.
crate divider panel5K/yr -0.3%1.5% conv.

Reviews and returns

What reviews say buyers love and hate about Crate Divider

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Strength”

16%of negative reviews mention “Durability”

6.8%of orders come back

“obviously easily breakable”

A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Crate Divider questions

Answered from the same tracked data.

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