Is Crate Divider profitable to sell on Amazon United States?

Flapen scores Crate Divider 46 out of 100 on Amazon United States, a Fail. Shoppers spend $59K a year across 34 tracked products. 1 of the 11 products launched in the last year cleared the first-year sales bar. Search demand grew -4.8% in the last 90 days.

How competitive is the Crate Divider niche on Amazon United States?

12 brands and 23 sellers compete in Crate Divider on Amazon United States. The top 5 Crate Divider products take 38% of clicks, and the top 5 brands take 70%.

What do buyers complain about in Crate Divider?

Crate Divider buyers on Amazon United States complain most about Durability, Size-Overall, and Strength. An estimated 6.8% of orders come back, which is high.

When does demand for Crate Divider peak?

Search demand for Crate Divider on Amazon United States peaks in Aug, and the busiest month runs 1.4× the quietest.

What does it cost to enter the Crate Divider niche?

Crate Divider sells for $28.36 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.12 to $55.12. The average product has 10,179 reviews, the count a new listing must catch up to.

Crate Divider

Fail

Buyers convert on only 1.1% of searches, so Crate Divider is a Fail.

Filters Low Review Barrier Quality Gap High Returns

Flapen Score: 46
46 / 100Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 51
Market size: $59K/yr183K searches / yr
90-day growth: -4.8%search demand this quarter
Competition: 38%top-5 click share · 12 brands · 23 sellers

Flapen Score

Crate Divider against its category

The dotted line is the Pet Supplies average. Past it, Crate Divider is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Crate Divider market on Amazon at a glance

Shoppers on Amazon United States searched for Crate Divider 183K times last year and spent an estimated $59K. The top 5 brands take 70% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months: 183K
Growth, 90 days vs prior 90: -4.8%
Conversion, latest week: 1.1%
Market size, estimated: $59Ka year
Peak month: August1.4× the quietest month
Top search term: crate divider39K searches a year

02 · Price

A sale here is worth $28.36.

Listings sell for $28.36 on average, from $9.12 to $55.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $28.36 that is $0 to $3K a year per listing.

Average price: $28.36inside the $15 to $100 sweet spot
Price range: $9.12–$55.12
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #45 within Crates, Houses & Pens. It carries 10,179 reviews at 3.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 82%
Prime listings: 97%
Out of stock, average day: 14.4%
Average rank: #45in Crates, Houses & Pens
Average rating: 3.44 starsAmazon United States average 4.42 stars
Average reviews: 10,179per listing
Listings tracked: 34

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 11
Successful launches: 1Amazon's first-year sales bar
Average brand age: 38 months

Products

Top Crate Divider products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Top sellers

by estimated 90-day click share

Soft Dog Crate Divider Panel for 42 Crate Durable Thick Dog Kennel Divider with Ties Black 27 H x 28.5W

Price: $20.28
Rating: 3.0/5
Reviews: 64
Age: 1y ago

Dog Crate Divider Panel 2-Pack 16.92 H x 11.81-20.86 W Glossy Black

Price: $29.99
Rating: 4.2/5
Reviews: 59
Age: 1y ago

Dog Crate Divider Panel for 36 Inch Crate Durable Thick Puppy Kennel Divider with Ties Adjustable Training Accessory (Divider Only) (24 H x 22.5 W)

Price: $17.80
Rating: 2.1/5
Reviews: 11
Age: 5mo ago

2PCS Dog Crate Divider Panel with Ties 13.7 x 17.7 Inch Adjustable Metal Pet Kennel Divider Adjustable Width up to 27(Dog Crate NOT Included)

Price: $23.53
Rating: 3.7/5
Reviews: 12
Age: 10mo ago

Upgraded Thickened Dog Crate Divider Panel for 36 Inch Crate Durable Puppy Kennel Divider with Ties Adjustable Training Accessory (Divider Only) 24 H x 22.5 W

Price: $19.03
Rating: 1.4/5
Reviews: 3
Age: 3mo ago

Newest

by launch date

Upgraded Thickened Dog Crate Divider Panel for 36 Inch Crate Durable Puppy Kennel Divider with Ties Adjustable Training Accessory (Divider Only) 24 H x 22.5 W

Price: $19.03
Rating: 1.4/5
Reviews: 3
Age: 3mo ago

2 Pack Dog Crate Divider Panel Adjustable Kennel Partition for 36 Inch Dog Crate Thick Durable Puppy Training Divider with Securing Ties (Divider Only) (24 H x 22.5 W)

Price: $29.91
Rating: 1.0/5
Reviews: 1
Age: 3mo ago

Dog Crate Divider Panel for 36 Inch Crate Durable Thick Puppy Kennel Divider with Ties Adjustable Training Accessory (Divider Only) (24 H x 22.5 W)

Price: $17.80
Rating: 2.1/5
Reviews: 11
Age: 5mo ago

Dog Crate Divider Panel for 42 Inch Crate Durable Thick Puppy Kennel Divider with Ties Adjustable Training Accessory (Divider Only) (28.3 H x 27.2 W)

Price: $19.59
Rating: 2.1/5
Reviews: 11
Age: 5mo ago

Dog Crate Divider Panel Include 2 Metal Panels 4 Connecting Rods and 4 Spacers Adjustable Metal Pet Kennel Divider 16.9H Adjustable Width 11.8-20.86 Fit for Most Dog Crate (Crate NOT Included)

Price: $31.48
Rating: 3.7/5
Reviews: 8
Age: 6mo ago

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

38%

Top 20: 89%

Open market

24%

Santiway20%
Thyle16%
Pedobi14%
MENGSTER12%
Sibosen7%
MidWest Homes for Pets6%

Demand

Crate Divider search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Aug · busiest ÷ quietest = 1.4×

Search terms

Top Crate Divider search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

crate divider39K/yr +2.6%1.5% conv.
dog crate divider35K/yr +0.5%1.8% conv.
dog crate divider panel31K/yr -13.9%1.6% conv.
crate dividers for puppies18K/yr +3.4%1.8% conv.
kennel divider12K/yr -3.3%1.6% conv.
cage divider7K/yr -0.3%0.5% conv.
divider for dog crate7K/yr +3.6%1.5% conv.
dog cage divider7K/yr -5.0%1.3% conv.
universal dog crate divider panels8K/yr +12.6%1.2% conv.
crate divider panel5K/yr -0.3%1.5% conv.

Reviews and returns

What reviews say buyers love and hate about Crate Divider

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Strength”

16%of negative reviews mention “Durability”

6.8%of orders come back

“obviously easily breakable”

A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Crate Divider questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data

Categories

Crate Divider against its category

The Crate Divider market on Amazon at a glance

An estimated 1.1% of those searches ended in a purchase.

A sale here is worth $28.36.

The bar here is reviews.

1 of last year's 11 launches cleared the first-year sales bar.

Top Crate Divider products & what they sell for

Top sellers

Soft Dog Crate Divider Panel for 42 Crate Durable Thick Dog Kennel Divider with Ties Black 27 H x 28.5W

Dog Crate Divider Panel 2-Pack 16.92 H x 11.81-20.86 W Glossy Black

Dog Crate Divider Panel for 36 Inch Crate Durable Thick Puppy Kennel Divider with Ties Adjustable Training Accessory (Divider Only) (24 H x 22.5 W)

2PCS Dog Crate Divider Panel with Ties 13.7 x 17.7 Inch Adjustable Metal Pet Kennel Divider Adjustable Width up to 27(Dog Crate NOT Included)

Upgraded Thickened Dog Crate Divider Panel for 36 Inch Crate Durable Puppy Kennel Divider with Ties Adjustable Training Accessory (Divider Only) 24 H x 22.5 W

Trending

Upgraded Thickened Dog Crate Divider Panel for 36 Inch Crate Durable Puppy Kennel Divider with Ties Adjustable Training Accessory (Divider Only) 24 H x 22.5 W

2 Pack Dog Crate Divider Panel Adjustable Kennel Partition for 36 Inch Dog Crate Thick Durable Puppy Training Divider with Securing Ties (Divider Only) (24 H x 22.5 W)

MidWest Homes for Pets Dog Crate Divider Panel for 42-inch Dog Crate; Fits Crate Models 1642 1642DD 1642U 1642DDU 742UP & Measures 27.96L x 17.76W x .63H Inches Black

Dog Crate Divider Panel for 36 Inch Crate Durable Thick Puppy Kennel Divider with Ties Adjustable Training Accessory (Divider Only) (24 H x 22.5 W)

Dog Crate Divider Panel for 42 Inch Crate Durable Thick Puppy Kennel Divider with Ties Adjustable Training Accessory (Divider Only) (28.3 H x 27.2 W)

Newest

Upgraded Thickened Dog Crate Divider Panel for 36 Inch Crate Durable Puppy Kennel Divider with Ties Adjustable Training Accessory (Divider Only) 24 H x 22.5 W

2 Pack Dog Crate Divider Panel Adjustable Kennel Partition for 36 Inch Dog Crate Thick Durable Puppy Training Divider with Securing Ties (Divider Only) (24 H x 22.5 W)

Dog Crate Divider Panel for 36 Inch Crate Durable Thick Puppy Kennel Divider with Ties Adjustable Training Accessory (Divider Only) (24 H x 22.5 W)

Dog Crate Divider Panel for 42 Inch Crate Durable Thick Puppy Kennel Divider with Ties Adjustable Training Accessory (Divider Only) (28.3 H x 27.2 W)

Dog Crate Divider Panel Include 2 Metal Panels 4 Connecting Rods and 4 Spacers Adjustable Metal Pet Kennel Divider 16.9H Adjustable Width 11.8-20.86 Fit for Most Dog Crate (Crate NOT Included)

Competition: brands, sellers & click share

Crate Divider search demand

Top Crate Divider search terms shoppers use

What reviews say buyers love and hate about Crate Divider

Every topic buyers talk about, one row each.

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Common Crate Divider questions