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Crash Tested Dog Car Harness

Fail

The top 5 brands take 95% of clicks, so Crash Tested Dog Car Harness is a Fail.

Flapen Score
38
38 / 100
Ranks 3,520 of 3,978 Pet Supplies niches · −13 vs the category median of 51
Market size
$126K/yr149K searches / yr
90-day growth
+29.5%search demand this quarter
Competition
67%top-5 click share · 8 brands · 34 sellers

Flapen Score

Crash Tested Dog Car Harness against its category

The dotted line is the Pet Supplies average. Past it, Crash Tested Dog Car Harness is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crash Tested Dog Car Harness market on Amazon at a glance

Shoppers on Amazon United States searched for Crash Tested Dog Car Harness 149K times last year and spent an estimated $126K. The top 5 brands take 95% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
+29.5%
Conversion, latest week
1.7%
Market size, estimated
$126Ka year
Peak month
August1.4× the quietest month
Top search term
kurgo dog harness59K searches a year

02 · Price

A sale here is worth $48.89.

Listings sell for $48.89 on average, from $15.11 to $121.96. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $48.89 that is $5K to $12K a year per listing.

Average price
$48.89inside the $15 to $100 sweet spot
Price range
$15.11–$121.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
7.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Collars, Harnesses & Leashes. It carries 13,376 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#60in Collars, Harnesses & Leashes
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
13,376per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Crash Tested Dog Car Harness products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

34

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

3%

  • Brand 179%
  • Brand 26%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Crash Tested Dog Car Harness search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Crash Tested Dog Car Harness search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kurgo dog harness59K/yr
  • crash tested dog car harness34K/yr
  • car harness14K/yr
  • crash tested dog harness8K/yr
  • kurgo journey air dog harness4K/yr
  • dog car harness crash tested4K/yr
  • kurgo harness7K/yr
  • kurgo tru fit dog harness3K/yr
  • harness for car2K/yr
  • kurgo car harness2K/yr

Reviews and returns

What reviews say buyers love and hate about Crash Tested Dog Car Harness

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
7.8%of orders come back
“Runs small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Crash Tested Dog Car Harness questions

Answered from the same tracked data.