Cow Ears for Dogs
PassCow Ears for Dogs scores 66 out of 100, a Pass. Shoppers spend an estimated $236K a year here, search demand grew +17.1% this quarter, and an estimated 0.5% of orders come back.
- Flapen Score
- 66 / 100Top 4% of 3,978 Pet Supplies niches · +15 vs the category median of 5166
- Market size
- $236K/yr195K searches / yr
- 90-day growth
- +17.1%search demand this quarter
- Competition
- 42%top-5 click share · 28 brands · 37 sellers
Flapen Score
Cow Ears for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Cow Ears for Dogs is stronger. Inside it, weaker.
Market
The Cow Ears for Dogs market on Amazon at a glance
Shoppers on Amazon United States searched for Cow Ears for Dogs 195K times last year and spent an estimated $236K. The top 5 brands take 58% of clicks. Demand peaks in Oct–Nov. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $236K a year.
- Searches, last 12 months
- 195K
- Growth, 90 days vs prior 90
- +17.1%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $236Ka year
- Peak month
- October2.1× the quietest month
- Top search term
- cow ears87K searches a year
02 · Price
A sale here is worth $28.70.
Listings sell for $28.70 on average, from $6.19 to $107.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $28.70 that is $14K to $22K a year per listing.
- Average price
- $28.70inside the $15 to $100 sweet spot
- Price range
- $6.19–$107.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $14K–$22K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #173 within Treats. It carries 1,070 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 8.1%
- Average rank
- #173in Treats
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 1,070per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Cow Ears for Dogs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 rising
Sellers
37
Top-5 brand share
58%
Top 20: 92%
Top-5 click share
42%
Top 20: 82%
Open market
37%
- Brand 132%
- Brand 27%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 64%
Demand
Cow Ears for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.1×
Search terms
Top Cow Ears for Dogs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cow ears87K/yr
- cow ears for dogs88K/yr
- cows ears for dogs5K/yr
- cow ear5K/yr
- cow ears for dogs made in usa3K/yr
- dog cow ears3K/yr
- cow ears for dogs large4K/yr
Reviews and returns
What reviews say buyers love and hate about Cow Ears for Dogs
We read the reviews and the return reasons for every product selling here.
“They are large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Dog Toys
$35.7M/yr-6.0%
Flea Repellent for Dogs
$1.7M/yr+136.7%
Bully Sticks
$12.4M/yr-6.9%
Kitten Bottles for Nursing
$457K/yr+166.2%
Pet Odor Eliminator for Home
$1.6M/yr+10.3%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cow Ears for Dogs questions
Answered from the same tracked data.