Cow Ears for Dogs

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $236K a year.

Searches, last 12 months

195K

Growth, 90 days vs prior 90

+17.1%

Conversion, latest week

4.2%

Market size, estimated

$236Ka year

Peak month

October2.1× the quietest month

Top search term

cow ears87K searches a year

Listings sell for $28.70 on average, from $6.19 to $107.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $28.70 that is $14K to $22K a year per listing.

Average price

$28.70inside the $15 to $100 sweet spot

Price range

$6.19–$107.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$14K–$22K

Returns

0.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #173 within Treats. It carries 1,070 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

8.1%

Average rank

#173in Treats

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

1,070per listing

Listings tracked

36

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months