Couch Protector for Dogs

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

238K

Growth, 90 days vs prior 90

-10.5%

Conversion, latest week

0.7%

Market size, estimated

$43Ka year

Peak month

November1.4× the quietest month

Top search term

quilted couch cover35K searches a year

Listings sell for $24.86 on average, from $6.68 to $49.65. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.86 that is $0 to $2K a year per listing.

Average price

$24.86inside the $15 to $100 sweet spot

Price range

$6.68–$49.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.1%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #157 within Beds & Furniture. It carries 9,662 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#157in Beds & Furniture

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

9,662per listing

Listings tracked

53

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

9Amazon's first-year sales bar

Average brand age

33 months