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Couch Deodorizer for Dogs

Fail

The top 5 brands take 100% of clicks, so Couch Deodorizer for Dogs is a Fail.

Flapen Score
41
41 / 100
Ranks 3,275 of 3,978 Pet Supplies niches · −10 vs the category median of 51
Market size
$416K/yr173K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
91%top-5 click share · 3 brands · 42 sellers

Flapen Score

Couch Deodorizer for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Couch Deodorizer for Dogs is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Couch Deodorizer for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Couch Deodorizer for Dogs 173K times last year and spent an estimated $416K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 18.9% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $416K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
18.9%
Market size, estimated
$416Ka year
Top search term
febreze pet odor eliminator spray58K searches a year

02 · Price

A sale here is worth $12.75.

Listings sell for $12.75 on average, from $5.70 to $22.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $12.75 that is $19K to $26K a year per listing.

Average price
$12.75under the $15 to $100 sweet spot
Price range
$5.70–$22.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$19K–$26K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Litter & Housebreaking. It carries 5,822 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#110in Litter & Housebreaking
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
5,822per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
76 months

Products

Top Couch Deodorizer for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 27%
  • Brand 35%
  • Open — no brand owns it (0%)

Demand

Couch Deodorizer for Dogs search demand

Weekly searches over the year. Pick a range.

4K3KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Couch Deodorizer for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • febreze pet odor eliminator spray58K/yr
  • febreze pet odor12K/yr
  • febreze pet19K/yr
  • pet febreze6K/yr
  • febreze pet odor eliminator9K/yr
  • febreze fabric spray pet5K/yr
  • febreeze pet5K/yr
  • pet fabric spray odor eliminator6K/yr
  • febreze fabric pet odor fighter3K/yr
  • pet odor eliminator for furniture7K/yr

Reviews and returns

What reviews say buyers love and hate about Couch Deodorizer for Dogs

We read the reviews and the return reasons for every product selling here.

59%of positive reviews mention “Smell”
48%of negative reviews mention “Smell”
0.4%of orders come back
“smell is weird”
A buyer, on “Smell”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Couch Deodorizer for Dogs questions

Answered from the same tracked data.