Coral

Shoppers searched for this 733K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $225K a year.

Searches, last 12 months

733K

Growth, 90 days vs prior 90

-9.4%

Conversion, latest week

1.4%

Market size, estimated

$225Ka year

Peak month

October2.8× the quietest month

Top search term

coral454K searches a year

Listings sell for $21.73 on average, from $6.91 to $137.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $21.73 that is $0 to $2K a year per listing.

Average price

$21.73inside the $15 to $100 sweet spot

Price range

$6.91–$137.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.6%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #344 within Fish & Aquatic Pets. It carries 517 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

97%

Out of stock, average day

6.5%

Average rank

#344in Fish & Aquatic Pets

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

517per listing

Listings tracked

38

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months