Cooling Blanket for Dogs

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +365.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months

112K

Growth, 90 days vs prior 90

+365.5%

Conversion, latest week

4.5%

Market size, estimated

$94Ka year

Peak month

June16.8× the quietest month

Top search term

cat cooling mat indoor17K searches a year

Listings sell for $18.65 on average, from $6.33 to $90.93. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $18.65 that is $0 to $2K a year per listing.

Average price

$18.65inside the $15 to $100 sweet spot

Price range

$6.33–$90.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.0%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #105 within Beds & Furniture. It carries 1,183 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

7.0%

Average rank

#105in Beds & Furniture

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

1,183per listing

Listings tracked

37

15 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

13Amazon's first-year sales bar

Average brand age

24 months