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Coolaroo Dog Bed

Fail

The average product has 22,764 reviews to catch up to, so Coolaroo Dog Bed is a Fail.

Flapen Score
48
48 / 100
Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 51
Market size
$202K/yr303K searches / yr
90-day growth
+59.7%search demand this quarter
Competition
48%top-5 click share · 12 brands · 36 sellers

Flapen Score

Coolaroo Dog Bed against its category

The dotted line is the Pet Supplies average. Past it, Coolaroo Dog Bed is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coolaroo Dog Bed market on Amazon at a glance

Shoppers on Amazon United States searched for Coolaroo Dog Bed 303K times last year and spent an estimated $202K. The top 5 brands take 93% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +59.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $202K a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
+59.7%
Conversion, latest week
1.3%
Market size, estimated
$202Ka year
Peak month
June2.7× the quietest month
Top search term
coolaroo dog bed78K searches a year

02 · Price

A sale here is worth $51.66.

Listings sell for $51.66 on average, from $12.17 to $142.10. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $51.66 that is $5K to $13K a year per listing.

Average price
$51.66inside the $15 to $100 sweet spot
Price range
$12.17–$142.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #135 within Beds & Furniture. It carries 22,764 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#135in Beds & Furniture
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
22,764per listing
Listings tracked
41

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Coolaroo Dog Bed products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$16K$24K$32K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

36

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 80%

Open market

6%

  • Coolaroo83%
  • Amazon Basics5%
  • Simple Trending2%
  • Heeyoo2%
  • DOPEDIO2%
  • Peteast2%
  • Open — no brand owns it (6 brands, 6%)

Demand

Coolaroo Dog Bed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.7×

Search terms

Top Coolaroo Dog Bed search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • coolaroo dog bed78K/yr
  • outdoor dog55K/yr
  • coolaroo47K/yr
  • dog outdoor28K/yr
  • coolaroo elevated dog bed17K/yr
  • coolaroo shade sail10K/yr
  • outdoor dog accessories12K/yr
  • outside dog12K/yr
  • outdoor dog stuff10K/yr
  • dog patio8K/yr

Reviews and returns

What reviews say buyers love and hate about Coolaroo Dog Bed

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Pet Friendly”
20%of negative reviews mention “Durability”
3.0%of orders come back
“Broke quickly”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Coolaroo Dog Bed questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data