Coolaroo Dog Bed
FailThe average product has 22,764 reviews to catch up to, so Coolaroo Dog Bed is a Fail.
- Flapen Score
- 48 / 100Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 5148
- Market size
- $202K/yr303K searches / yr
- 90-day growth
- +59.7%search demand this quarter
- Competition
- 48%top-5 click share · 12 brands · 36 sellers
Flapen Score
Coolaroo Dog Bed against its category
The dotted line is the Pet Supplies average. Past it, Coolaroo Dog Bed is stronger. Inside it, weaker.
Market
The Coolaroo Dog Bed market on Amazon at a glance
Shoppers on Amazon United States searched for Coolaroo Dog Bed 303K times last year and spent an estimated $202K. The top 5 brands take 93% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +59.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $202K a year.
- Searches, last 12 months
- 303K
- Growth, 90 days vs prior 90
- +59.7%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $202Ka year
- Peak month
- June2.7× the quietest month
- Top search term
- coolaroo dog bed78K searches a year
02 · Price
A sale here is worth $51.66.
Listings sell for $51.66 on average, from $12.17 to $142.10. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $51.66 that is $5K to $13K a year per listing.
- Average price
- $51.66inside the $15 to $100 sweet spot
- Price range
- $12.17–$142.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$13K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #135 within Beds & Furniture. It carries 22,764 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #135in Beds & Furniture
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 22,764per listing
- Listings tracked
- 41
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Coolaroo Dog Bed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
36
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
48%
Top 20: 80%
Open market
6%
- Brand 183%
- Brand 25%
- Brand 32%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (6 brands, 6%)
Demand
Coolaroo Dog Bed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.7×
Search terms
Top Coolaroo Dog Bed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coolaroo dog bed78K/yr
- outdoor dog55K/yr
- coolaroo47K/yr
- dog outdoor28K/yr
- coolaroo elevated dog bed17K/yr
- coolaroo shade sail10K/yr
- outdoor dog accessories12K/yr
- outside dog12K/yr
- outdoor dog stuff10K/yr
- dog patio8K/yr
Reviews and returns
What reviews say buyers love and hate about Coolaroo Dog Bed
We read the reviews and the return reasons for every product selling here.
“Broke quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coolaroo Dog Bed questions
Answered from the same tracked data.









