Coolaroo
FailThe top 5 brands take 99% of clicks, so Coolaroo is a Fail.
- Flapen Score
- 48 / 100Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 5148
- Market size
- $266K/yr202K searches / yr
- 90-day growth
- +41.4%search demand this quarter
- Competition
- 34%top-5 click share · 6 brands · 34 sellers
Flapen Score
Coolaroo against its category
The dotted line is the Pet Supplies average. Past it, Coolaroo is stronger. Inside it, weaker.
Market
The Coolaroo market on Amazon at a glance
Shoppers on Amazon United States searched for Coolaroo 202K times last year and spent an estimated $266K. The top 5 brands take 99% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +41.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $266K a year.
- Searches, last 12 months
- 202K
- Growth, 90 days vs prior 90
- +41.4%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $266Ka year
- Peak month
- July8.8× the quietest month
- Top search term
- coolaroo47K searches a year
02 · Price
A sale here is worth $48.05.
Listings sell for $48.05 on average, from $9.50 to $146.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $48.05 that is $5K to $12K a year per listing.
- Average price
- $48.05inside the $15 to $100 sweet spot
- Price range
- $9.50–$146.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$12K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #227 within Beds & Furniture. It carries 11,607 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #227in Beds & Furniture
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 11,607per listing
- Listings tracked
- 48
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Coolaroo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
6 flat
Sellers
34
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
34%
Top 20: 73%
Open market
0%
- Brand 165%
- Brand 231%
- Brand 31%
- Brand 41%
- Brand 51%
- Brand 61%
Demand
Coolaroo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.8×
Search terms
Top Coolaroo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coolaroo47K/yr
- k&h elevated dog bed19K/yr
- coolaroo shade sail9K/yr
- k&h pet products20K/yr
- coolaroo replacement cover11K/yr
- elevated dog bed replacement cover10K/yr
- coolaroo dog bed replacement cover13K/yr
- dog cot replacement cover8K/yr
- elevated dog bed cover6K/yr
- elevated dog bed replacement mesh5K/yr
Reviews and returns
What reviews say buyers love and hate about Coolaroo
We read the reviews and the return reasons for every product selling here.
“Not durable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coolaroo questions
Answered from the same tracked data.