comfort zone refill
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Incredible$36.27avg listing price — sweet spot $15–$100
Price range
Incredible$23.23–$52.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,871.6avg incumbent reviews — the moat a new listing must climb
Market size
Bad$78K$78K/yr · 9K searches
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, comfort zone refill is a $78K/yr Amazon United States market (9K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
comfort zone refill market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $54K–$73K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 24.0%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 1.9%
- Avg brand age
- 33 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Comfort Zone100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.6×
Top comfort zone refill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COMFORT ZONE Multi Cat Calming Diffuser Refill 6 Pack Cat Calming Pheromone Refills Help Reduce Anxiety Stress Scratching Urine Marking Multi-Cat Aggression (30-Day Refills 180-Day Supply)
Comfort Zone$46.944.5★10,616 rev
COMFORT ZONE Multi Cat Calming Diffuser Refill 2 Pack Cat Calming Pheromone Refills Help Reduce Anxiety Stress Scratching Urine Marking Multi-Cat Aggression (30-Day Refills 60-Day Supply)
Comfort Zone$23.234.5★10,616 rev
COMFORT ZONE Cat Calming Diffuser Refill 2 Pack Cat Calming Pheromone Refills Help Reduce Anxiety Stress Scratching Urine Marking Aggression (30-Day Refills 60-Day Supply)
Comfort Zone$24.004.5★6,255 rev
COMFORT ZONE Cat Calming Diffuser Refill 6 Pack Cat Calming Pheromone Refills Help Reduce Anxiety Stress Scratching Urine Marking Aggression (30-Day Refills 180-Day Supply)
Comfort Zone$52.374.5★6,255 rev
COMFORT ZONE Multi Cat Calming Diffuser Refill 3 Pack Cat Calming Pheromone Refills Help Reduce Anxiety Stress Scratching Urine Marking Multi-Cat Aggression (30-Day Refills 90-Day Supply)
Comfort Zone$34.834.5★10,616 rev
Newest
by launch dateCOMFORT ZONE Multi Cat Calming Diffuser Refill 3 Pack Cat Calming Pheromone Refills Help Reduce Anxiety Stress Scratching Urine Marking Multi-Cat Aggression (30-Day Refills 90-Day Supply)
Comfort Zone$34.8310,616 rev
COMFORT ZONE Multi Cat Calming Diffuser Refill 2 Pack Cat Calming Pheromone Refills Help Reduce Anxiety Stress Scratching Urine Marking Multi-Cat Aggression (30-Day Refills 60-Day Supply)
Comfort Zone$23.2310,616 rev
COMFORT ZONE Cat Calming Diffuser Refill 6 Pack Cat Calming Pheromone Refills Help Reduce Anxiety Stress Scratching Urine Marking Aggression (30-Day Refills 180-Day Supply)
Comfort Zone$52.376,255 rev
COMFORT ZONE Multi Cat Calming Diffuser Refill 6 Pack Cat Calming Pheromone Refills Help Reduce Anxiety Stress Scratching Urine Marking Multi-Cat Aggression (30-Day Refills 180-Day Supply)
Comfort Zone$46.9410,616 rev
COMFORT ZONE Cat Calming Diffuser Refill 2 Pack Cat Calming Pheromone Refills Help Reduce Anxiety Stress Scratching Urine Marking Aggression (30-Day Refills 60-Day Supply)
Comfort Zone$24.006,255 rev
Trending
90-day click momentumCOMFORT ZONE Multi Cat Calming Diffuser Refill 2 Pack Cat Calming Pheromone Refills Help Reduce Anxiety Stress Scratching Urine Marking Multi-Cat Aggression (30-Day Refills 60-Day Supply)
Comfort Zone$23.234.5★
COMFORT ZONE Multi Cat Calming Diffuser Refill 3 Pack Cat Calming Pheromone Refills Help Reduce Anxiety Stress Scratching Urine Marking Multi-Cat Aggression (30-Day Refills 90-Day Supply)
Comfort Zone$34.834.5★
COMFORT ZONE Cat Calming Diffuser Refill 6 Pack Cat Calming Pheromone Refills Help Reduce Anxiety Stress Scratching Urine Marking Aggression (30-Day Refills 180-Day Supply)
Comfort Zone$52.374.5★
COMFORT ZONE Multi Cat Calming Diffuser Refill 6 Pack Cat Calming Pheromone Refills Help Reduce Anxiety Stress Scratching Urine Marking Multi-Cat Aggression (30-Day Refills 180-Day Supply)
Comfort Zone$46.944.5★
COMFORT ZONE Cat Calming Diffuser Refill 2 Pack Cat Calming Pheromone Refills Help Reduce Anxiety Stress Scratching Urine Marking Aggression (30-Day Refills 60-Day Supply)
Comfort Zone$24.004.5★
What buyers say about comfort zone refill
What buyers praise and complain about, mined from review topics.What buyers love
“Cat calmer”
“This is cheaper”
“Amazing Product”
“These absolutely changed his demeanor as well as the relationships between all of our cats”
“less waste in the land fills”
“Since we have been using the Comfort Zone calming we have noticed a great improvement in our cats temperament”
“exactly what I wanted”
“Easy to use and replace, no odor, you wouldn't know they were there”
“But our very shy girl is out and more active and adventurous when we have these”
“The refills are very easy to install”
What buyers complain about
“Unfortunately, this does not seem to be as effective with my kitties as the Feliway brand”
“Leaked”
“Theres no smell at all”
“This stuff isn't cheap so I don't appreciate not getting to use every ounce I paid for”
“did not work for my kitties :”
“Left oily residue”
“Garbage”
Top return reasons
Common questions
- Is comfort zone refill profitable to sell on Amazon United States?
- The niche generates $78K/yr across 5 tracked products. 90-day search growth is -21.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the comfort zone refill niche?
- 1 brands and 23 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in comfort zone refill?
- Top complaints mined from reviews: Functionality-Overall, Leak-Proof, Smell. The return rate is 0.7%.
- When does demand for comfort zone refill peak?
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 2.6× the quietest.
- What does it cost to enter the comfort zone refill niche?
- Listings span $23.23–$52.37; the average listing price is $36.27 (sweet spot $15–$100). The average incumbent carries 8,872 reviews — the moat a new listing must climb.