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Collagen Sticks for Dogs

Maybe

An estimated 0.2% of orders come back. But demand is soft, at +1.9% this quarter, so Collagen Sticks for Dogs is a Maybe.

Flapen Score
63
63 / 100
Top 8% of 3,978 Pet Supplies niches · +12 vs the category median of 51
Market size
$1.2M/yr701K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
48%top-5 click share · 13 brands · 18 sellers

Flapen Score

Collagen Sticks for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Collagen Sticks for Dogs is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collagen Sticks for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Collagen Sticks for Dogs 701K times last year and spent an estimated $1.2M. The top 5 brands take 84% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 701K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
701K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
9.9%
Market size, estimated
$1.2Ma year
Peak month
January1.5× the quietest month
Top search term
collagen sticks for dogs153K searches a year

02 · Price

A sale here is worth $16.58.

Listings sell for $16.58 on average, from $4.21 to $40.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $16.58 that is $33K to $41K a year per listing.

Average price
$16.58inside the $15 to $100 sweet spot
Price range
$4.21–$40.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
$33K–$41K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #124 within Treats. It carries 1,905 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#124in Treats
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,905per listing
Listings tracked
29

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Collagen Sticks for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

18

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

12%

  • Brand 140%
  • Brand 222%
  • Brand 310%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 12%)

Demand

Collagen Sticks for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Collagen Sticks for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • collagen sticks for dogs153K/yr
  • collagen chews for dogs122K/yr
  • collagen dog chews54K/yr
  • collagen bones for dogs53K/yr
  • collagen sticks43K/yr
  • pawstruck47K/yr
  • dog collagen chews33K/yr
  • collagen chews29K/yr
  • dog collagen sticks25K/yr
  • beef collagen sticks for dogs21K/yr

Reviews and returns

What reviews say buyers love and hate about Collagen Sticks for Dogs

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Pet Friendly”
14%of negative reviews mention “Durability”
0.2%of orders come back
“Not vey durable”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Collagen Sticks for Dogs questions

Answered from the same tracked data.