Is collagen braids for dogs profitable to sell on Amazon United States?

The niche generates $77K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the collagen braids for dogs niche?

10 brands and 13 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in collagen braids for dogs?

Top complaints mined from reviews: Durability, Ease Of Chewing/Swallowing, Value For Money. The return rate is 0.3%.

What does it cost to enter the collagen braids for dogs niche?

Listings span $6.87–$97.29; the average listing price is $24.05 (sweet spot $15–$100). The average incumbent carries 1,118 reviews — the moat a new listing must climb.

collagen braids for dogs

Worth a look

Shows low returns (0.3%), but a small market ($77K/yr) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Conversion

Incredible13.1%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$24.05

avg listing price — sweet spot $15–$100

Price range

Great$6.87–$97.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,117.68

avg incumbent reviews — the moat a new listing must climb

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-8.1%

90-day search growth — must beat 0% to launch

Market size

Bad$77K

$77K/yr · 24K searches

According to Flapen's Amazon United States niche tracking, collagen braids for dogs is a $77K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

collagen braids for dogs market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $60K–$72K; units × avg price
Launch success: —; 0 of 2 new (360d)
Conversion rate: 13.1%
Avg BSR: #416
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 1.5%
Avg brand age: 48 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Pawstruck44%
Redbarn Pet Products19%
Treatly13%
Natural Farm10%
BULLYSTICKS & MORE4%
Pet Factory3%
Open — no brand owns it (4 brands, 7%)

Demand

Weekly Amazon search volume, last 37 weeks — -8.1% search growth over the last 90 days.

Open Trend

Top collagen braids for dogs search terms

collagen braids for dogs12K/yr -9.2%9.6% conv.
braided collagen chews for dogs3K/yr +109.2%10.1% conv.
braided collagen sticks for dogs6K/yr -57.4%10.4% conv.
collagen braids3K/yr -4.3%11.1% conv.

All search terms

Top collagen braids for dogs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pawstruck Natural Large 10-13 Beef Collagen Braids for Dogs Long-Lasting Rawhide & Bully Stick Alternative with Chondroitin & Glucosamine 3 Pack

Pawstruck$22.624.3★2,711 rev

Pawstruck Natural 5-7 Beef Collagen Braids for Dogs - Healthy Long Lasting Alternative to Traditional Rawhide & Bully Sticks Chew Treats w/Chondroitin & Glucosamine - 5 Count - Packaging May Vary

Pawstruck$19.364.3★2,711 rev

Natural Farm Braided Collagen Chews for Dogs (12 Inch 6 Pack) Collagen Sticks Natural Dog Chews Long Lasting for Small Medium and Large Dogs Odor-Free Rawhide Alternative

Natural Farm$33.534.2★813 rev

Redbarn Natural Large 12 Beef Collagen Braids - 2 Pack - Long Lasting Low-Odor Alternative to Rawhide & Bully Sticks -Single Ingredient Chew for Medium Large Dogs

Redbarn Pet Products$11.404.4★166 rev

Treatly USA Collagen Braids 6-7 Dog Chew Treats - Natural Flavor 6 Count/1 Pack

Treatly$6.874.5★204 rev

Newest

by launch date

Chewsday Dog Rawhide Free Chew Braids Made with Real Beef Collagen Supports Hip & Joint Skin & Coat Highly Digestible 3 Count

Chewsday$10.2431 rev

4mo ago

Bully Bunches All Natural (6 Braided - 6 Pack) Collagen Bully Sticks - Odour Free Rawhide Free Chemical Free Safe Long Lasting Thick Beef Dog Chews Fully Digestible Treat for Small & Medium Dogs

Bully Bunches$17.3022 rev

4mo ago

john bully Collagen Braided 12 6PK The Best Option for Your Dog 100% Natural Rich in Protein Highly Digestible Gluten Free Premium Grade Quality Odor Free The Real Collagen

JOHN BULLY$31.75254 rev

1y ago

BULLYSTICKS & MORE 6 Inch Beef Collagen Braids for Dogs (8 Count) - Bones for Dogs - Dog Parents Choice - No Hide Beef Cheek Rolls

BULLYSTICKS & MORE$27.96336 rev

1y ago

Treatly USA Collagen Braids 6-7 Dog Chew Treats - Chicken Meat Flavor 6 Count/1 Pack

Treatly$11.1235 rev

2y ago

What buyers say about collagen braids for dogs

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly29%

“My dog loves it”

Ease Of Chewing/Swallowing16%

“Great chews”

Durability9%

“Healthy and durable”

Quality-Overall6%

“Good quality”

Value For Money5%

“Worth every penny”

Smell3%

“They are also odor free”

Taste-Overall3%

“Perfect treat”

Fun/Entertainment Experience3%

“satisfying for him to stay interested”

Size-Overall2%

“Good size”

Thickness2%

“There was a good amount of thick sticks in the package”

What buyers complain about

Durability13%

“Breaks easily”

Ease Of Chewing/Swallowing10%

“It's not something chewable”

Value For Money7%

“And they are NOT cheap to purchase either”

Hard Feel7%

“They are brittle”

Size-Overall6%

“Too big”

Indigestion6%

“Diarrhea, upset stomach”

Thickness5%

“Was hoping for something thicker”

Sharpness4%

“Breaks into sharp pieces”

Quality-Overall4%

“Disappointed with Quality”

Advertised Vs Actual Product4%

“NOT as advertised”

Top return reasons

Size-Overall37%

Ease Of Chewing/Swallowing15%

Advertised Vs Actual Product8%

Sharpness6%

Smell4%

Defective Material/Parts4%

Value For Money3%

Thickness3%

Indigestion2%

Hard Feel2%

Common questions

Is collagen braids for dogs profitable to sell on Amazon United States?: The niche generates $77K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the collagen braids for dogs niche?: 10 brands and 13 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in collagen braids for dogs?: Top complaints mined from reviews: Durability, Ease Of Chewing/Swallowing, Value For Money. The return rate is 0.3%.
What does it cost to enter the collagen braids for dogs niche?: Listings span $6.87–$97.29; the average listing price is $24.05 (sweet spot $15–$100). The average incumbent carries 1,118 reviews — the moat a new listing must climb.