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Collagen Braids for Dogs

Maybe

An estimated 0.3% of orders come back. But shoppers spend an estimated $77K a year here, so Collagen Braids for Dogs is a Maybe.

Flapen Score
52
52 / 100
Top 42% of 3,978 Pet Supplies niches · +1 vs the category median of 51
Market size
$77K/yr24K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
67%top-5 click share · 10 brands · 13 sellers

Flapen Score

Collagen Braids for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Collagen Braids for Dogs is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collagen Braids for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Collagen Braids for Dogs 24K times last year and spent an estimated $77K. The top 5 brands take 90% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
13.1%
Market size, estimated
$77Ka year
Top search term
collagen braids for dogs12K searches a year

02 · Price

A sale here is worth $24.05.

Listings sell for $24.05 on average, from $6.87 to $97.29. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $24.05 that is $2K to $6K a year per listing.

Average price
$24.05inside the $15 to $100 sweet spot
Price range
$6.87–$97.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #416 within Treats. It carries 1,118 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#416in Treats
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
1,118per listing
Listings tracked
19

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Collagen Braids for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

13

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

7%

  • Brand 144%
  • Brand 219%
  • Brand 313%
  • Brand 410%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Collagen Braids for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Black Friday '25Spike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.8× · 9 of 12 months tracked

Search terms

Top Collagen Braids for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • collagen braids for dogs12K/yr
  • braided collagen chews for dogs3K/yr
  • braided collagen sticks for dogs6K/yr
  • collagen braids3K/yr

Reviews and returns

What reviews say buyers love and hate about Collagen Braids for Dogs

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Pet Friendly”
13%of negative reviews mention “Durability”
0.3%of orders come back
“Breaks easily”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Collagen Braids for Dogs questions

Answered from the same tracked data.