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Coconut Dog Shampoo

Maybe

An estimated 0.5% of orders come back. But the top 5 brands take 100% of clicks, so Coconut Dog Shampoo is a Maybe.

Flapen Score
52
52 / 100
Top 42% of 3,978 Pet Supplies niches · +1 vs the category median of 51
Market size
$367K/yr216K searches / yr
90-day growth
+33.0%search demand this quarter
Competition
66%top-5 click share · 4 brands · 23 sellers

Flapen Score

Coconut Dog Shampoo against its category

The dotted line is the Pet Supplies average. Past it, Coconut Dog Shampoo is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Dog Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Coconut Dog Shampoo 216K times last year and spent an estimated $367K. All 4 brands take every click. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $367K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
+33.0%
Conversion, latest week
8.1%
Market size, estimated
$367Ka year
Top search term
tropiclean dog shampoo148K searches a year

02 · Price

A sale here is worth $21.07.

Listings sell for $21.07 on average, from $8.53 to $65.60. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $21.07 that is $21K to $26K a year per listing.

Average price
$21.07inside the $15 to $100 sweet spot
Price range
$8.53–$65.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$21K–$26K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #36 within Grooming. It carries 16,107 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#36in Grooming
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
16,107per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Coconut Dog Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 211%
  • Brand 38%
  • Brand 43%
  • Open — no brand owns it (0%)

Search terms

Top Coconut Dog Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tropiclean dog shampoo148K/yr
  • pawfy shampoo for dogs20K/yr
  • pawfy dog shampoo7K/yr
  • dog shampoo tropiclean8K/yr
  • pawfy shampoo5K/yr
  • pawfy 5 in 1 dog shampoo5K/yr
  • coconut dog shampoo6K/yr
  • tropiclean shampoo3K/yr
  • dog shampoo coconut4K/yr
  • tropiclean dog shampoo and conditioner3K/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Dog Shampoo

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Smell”
25%of negative reviews mention “Allergies”
0.5%of orders come back
“with itchy skin”
A buyer, on “Allergies”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Coconut Dog Shampoo questions

Answered from the same tracked data.