Skip to content

Cockatiel

Maybe

An estimated 0.0% of orders come back. But the products selling today already average 4.6★, so Cockatiel is a Maybe.

Flapen Score
54
54 / 100
Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 51
Market size
$685K/yr343K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
54%top-5 click share · 12 brands · 54 sellers

Flapen Score

Cockatiel against its category

The dotted line is the Pet Supplies average. Past it, Cockatiel is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cockatiel market on Amazon at a glance

Shoppers on Amazon United States searched for Cockatiel 343K times last year and spent an estimated $685K. The top 5 brands take 89% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 14.0% of those searches ended in a purchase.

Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $685K a year.

Searches, last 12 months
343K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
14.0%
Market size, estimated
$685Ka year
Peak month
July1.2× the quietest month
Top search term
cockatiel food226K searches a year

02 · Price

A sale here is worth $14.31.

Listings sell for $14.31 on average, from $2.39 to $24.75. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $14.31 that is $21K to $29K a year per listing.

Average price
$14.31under the $15 to $100 sweet spot
Price range
$2.39–$24.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$21K–$29K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Birds. It carries 3,004 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#90in Birds
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
3,004per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Cockatiel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

54

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

9%

  • Brand 145%
  • Brand 220%
  • Brand 315%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (6 brands, 9%)

Demand

Cockatiel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Cockatiel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cockatiel food226K/yr
  • cockatiel bird food28K/yr
  • bird food cockatiel17K/yr
  • cockatiel seed13K/yr
  • comida para cacatuas ninfas7K/yr
  • cockatiels food6K/yr
  • comida para cacatuas7K/yr
  • cocktail food bird6K/yr
  • cocktail food6K/yr
  • kaytee cockatiel food5K/yr

Reviews and returns

What reviews say buyers love and hate about Cockatiel

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Pet Friendly”
24%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“The bag is small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cockatiel questions

Answered from the same tracked data.