Is Coat Handler Shampoo for Dogs profitable to sell on Amazon United States?

Flapen scores Coat Handler Shampoo for Dogs 44 out of 100 on Amazon United States, a Fail. Shoppers spend $80K a year across 7 tracked products. Search demand grew +7.4% in the last 90 days.

How competitive is the Coat Handler Shampoo for Dogs niche on Amazon United States?

1 brands and 5 sellers compete in Coat Handler Shampoo for Dogs on Amazon United States. The top 5 Coat Handler Shampoo for Dogs products take 93% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Coat Handler Shampoo for Dogs?

Coat Handler Shampoo for Dogs buyers on Amazon United States complain most about Smell, Leak-Proof, and Moist/Dry. An estimated 0.4% of orders come back.

When does demand for Coat Handler Shampoo for Dogs peak?

Search demand for Coat Handler Shampoo for Dogs on Amazon United States peaks in Jul–Aug, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Coat Handler Shampoo for Dogs niche?

Coat Handler Shampoo for Dogs sells for $34.94 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $14.84 to $52.13. The average product has 707 reviews, the count a new listing must catch up to.

Coat Handler Shampoo for Dogs

Fail

The top 5 brands take 100% of clicks, so Coat Handler Shampoo for Dogs is a Fail.

Flapen Score: 44
44 / 100Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 51
Market size: $80K/yr14K searches / yr
90-day growth: +7.4%search demand this quarter
Competition: 93%top-5 click share · 1 brands · 5 sellers

Flapen Score

Coat Handler Shampoo for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Coat Handler Shampoo for Dogs is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Coat Handler Shampoo for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Coat Handler Shampoo for Dogs 14K times last year and spent an estimated $80K. One brand takes every click. Demand peaks in Jul–Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 16.9% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months: 14K
Growth, 90 days vs prior 90: +7.4%
Conversion, latest week: 16.9%
Market size, estimated: $80Ka year
Peak month: July2.0× the quietest month
Top search term: coat handler deshedding shampoo4K searches a year

02 · Price

A sale here is worth $34.94.

Listings sell for $34.94 on average, from $14.84 to $52.13. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $34.94 that is $3K to $9K a year per listing.

Average price: $34.94inside the $15 to $100 sweet spot
Price range: $14.84–$52.13
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–2K
Units per listing a year: 100–250
Revenue per listing a year: $3K–$9K
Returns: 0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #116 within Grooming. It carries 707 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #116in Grooming
Average rating: 4.59 starsAmazon United States average 4.42 stars
Average reviews: 707per listing
Listings tracked: 7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 102 months

Products

Top Coat Handler Shampoo for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Brand 1100%

Demand

Coat Handler Shampoo for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Aug · busiest ÷ quietest = 2.0×

Search terms

Top Coat Handler Shampoo for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

coat handler deshedding shampoo4K/yr +25.5%12.6% conv.
the coat handler undercoat control deshedding dog shampoo3K/yr +17.9%14.9% conv.
the coat handler3K/yr -11.6%5.2% conv.
coat handler3K/yr -12.0%8.5% conv.
coat handler shampoo for dogs257/yr +37.2%3.4% conv.