Skip to content

Cloud Boots

Fail

An estimated 16.1% of orders come back, so Cloud Boots is a Fail.

Flapen Score
35
35 / 100
Ranks 3,698 of 3,978 Pet Supplies niches · −16 vs the category median of 51
Market size
$8K/yr31K searches / yr
90-day growth
+14.6%search demand this quarter
Competition
45%top-5 click share · 16 brands · 71 sellers

Flapen Score

Cloud Boots against its category

The dotted line is the Pet Supplies average. Past it, Cloud Boots is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cloud Boots market on Amazon at a glance

Shoppers on Amazon United States searched for Cloud Boots 31K times last year and spent an estimated $8K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+14.6%
Conversion, latest week
0.3%
Market size, estimated
$8Ka year
Peak month
December2.2× the quietest month
Top search term
cloud boots for horses10K searches a year

02 · Price

A sale here is worth $85.59.

Listings sell for $85.59 on average, from $22.59 to $284.25. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $85.59 that is $0 to $9K a year per listing.

Average price
$85.59inside the $15 to $100 sweet spot
Price range
$22.59–$284.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
16.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #491 within Horses. It carries 1,299 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#491in Horses
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,299per listing
Listings tracked
40

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cloud Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

71

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

45%

Top 20: 84%

Open market

15%

  • Brand 137%
  • Brand 216%
  • Brand 313%
  • Brand 47%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (10 brands, 15%)

Demand

Cloud Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Cloud Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cloud boots for horses10K/yr
  • cloud boots13K/yr
  • soft ride horse boots6K/yr
  • softride horse boots2K/yr

Reviews and returns

What reviews say buyers love and hate about Cloud Boots

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Comfort-Overall”
29%of negative reviews mention “Size-Overall”
16.1%of orders come back
“shoe runs a bit large”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Cloud Boots questions

Answered from the same tracked data.