Is clifford the big red dog profitable to sell on Amazon United States?

The niche generates $306K/yr across 12 tracked products. 90-day search growth is -4.2%. Flapen's verdict: Skip it (43/100).

How competitive is the clifford the big red dog niche?

4 brands and 43 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in clifford the big red dog?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.3%.

When does demand for clifford the big red dog peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 3.7× the quietest.

What does it cost to enter the clifford the big red dog niche?

Listings span $9.52–$55.23; the average listing price is $22.51 (sweet spot $15–$100). The average incumbent carries 331 reviews — the moat a new listing must climb.

clifford the big red dog

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$22.51

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$9.52–$55.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great330.58

avg incumbent reviews — the moat a new listing must climb

Market size

Good$306K

$306K/yr · 428K searches

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-4.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, clifford the big red dog is a $306K/yr Amazon United States market (428K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

clifford the big red dog market data

Units sold / yr: 10K–13K; avg 1,000–1,250/product
Revenue / yr: $225K–$281K; units × avg price
Conversion rate: 3.2%
Avg BSR: #2,484
Page quality: 0%
Prime: 75%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Aurora61%
Clifford The Big Red Dog28%
Pillow Pets6%
PLUSHIBLE BRIDGING MILES WITH SMILES5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.7×

Open Trend

Top clifford the big red dog search terms

clifford the big red dog186K/yr +5.8%0.7% conv.
clifford122K/yr -2.3%0.5% conv.
clifford stuffed animal71K/yr -30.1%5.0% conv.
clifford plush18K/yr +29.7%4.0% conv.
clifford the big red dog stuffed animal11K/yr +33.2%3.6% conv.
clifford the big red dog plush18K/yr -36.6%2.9% conv.
big red dog3K/yr -34.4%1.4% conv.

All search terms

Top clifford the big red dog products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Clifford Snuggle Buddy Medium Size Plush Dog Toy | Cozy Dog Stuffed Animals Play Toy for Medium to Large Dogs | Comfort Squeakers Crinkle Interactive Bonding

Clifford The Big Red Dog$11.074.5★772 rev

Aurora Playful Clifford Clifford Stuffed Animal - Childhood Nostalgia - Lasting Companionship - Red 11 Inches

Aurora$15.894.7★308 rev

Aurora Playful Clifford Palm Pal Clifford Stuffed Animal - Childhood Nostalgia - Lasting Companionship - Red 5 Inches

Aurora$9.524.8★292 rev

Aurora Playful Clifford Sitting Clifford Stuffed Animal - Childhood Nostalgia - Lasting Companionship - Red 8 Inches

Aurora$18.124.7★139 rev

Aurora Playful Clifford Laying Clifford Stuffed Animal - Childhood Nostalgia - Lasting Companionship - Red 12 Inches

Aurora$17.734.7★440 rev

Newest

by launch date

Large Dog Toy Plush Squeaky Dog Toys for Large Breeds Crinkle Stuffed Animal for Puppies Toys to Keep Them Busy Cute Indoor Chew for Medium and Small Dogs

Clifford The Big Red Dog$18.23772 rev

1y ago

Clifford Snuggle Buddy Medium Size Plush Dog Toy | Cozy Dog Stuffed Animals Play Toy for Medium to Large Dogs | Comfort Squeakers Crinkle Interactive Bonding

Clifford The Big Red Dog$11.07772 rev

2y ago

Aurora World 10 Standing Red Dog Plush and Childrens Storybook Gift Set Soft Stuffed Animal & Bright Illustrated Book

Aurora$31.6769 rev

2y ago

Aurora Playful Clifford Stuffed Animal - Childhood Nostalgia - Lasting Companionship - Red 8.5 Inches

Aurora$16.4779 rev

3y ago

Aurora Sitting Clifford Stuffed Animal - Childhood Nostalgia - Lasting Companionship - Red 14 Inches

Aurora$24.0526 rev

3y ago

What buyers say about clifford the big red dog

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Very well made”

Soft Feel18%

“Its soft and fluffy”

Fun/Entertainment Experience13%

“Great toy”

Size-Overall7%

“Great size”

Gifting Purpose7%

“Christmas gift”

Pet Friendly5%

“Perfect pet toy loved by my pooches”

Value For Money5%

“Reasonably priced”

Durability4%

“very durable”

Color3%

“Colorful dog toy”

Advertised Vs Actual Product2%

“as advertised”

What buyers complain about

Size-Overall53%

“A little baggy”

Durability15%

“destroyed it in just a few minutes”

Quality-Overall6%

“Not made well”

Material Quality5%

“The plastic”

Value For Money4%

“Not worth the money”

Ease Of Chewing/Swallowing2%

“Didn't do great for an aggressive chewer”

Ease Of Use2%

“Didn't do great for an aggressive chewer”

Charging2%

“Not worth what they are charging”

Top return reasons

Size-Overall52%

Advertised Vs Actual Product9%

Stitch/Finish/Polish9%

Material Quality6%

Quality-Overall4%

Smell4%

Functionality-Overall3%

Defective Material/Parts2%

Shape/Style2%

Hard Feel2%

Common questions

Is clifford the big red dog profitable to sell on Amazon United States?: The niche generates $306K/yr across 12 tracked products. 90-day search growth is -4.2%. Flapen's verdict: Skip it (43/100).
How competitive is the clifford the big red dog niche?: 4 brands and 43 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in clifford the big red dog?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.3%.
When does demand for clifford the big red dog peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 3.7× the quietest.
What does it cost to enter the clifford the big red dog niche?: Listings span $9.52–$55.23; the average listing price is $22.51 (sweet spot $15–$100). The average incumbent carries 331 reviews — the moat a new listing must climb.