Clawvia Cat Toy

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.

Searches, last 12 months

149K

Growth, 90 days vs prior 90

-39.3%

Conversion, latest week

8.7%

Market size, estimated

$197Ka year

Top search term

potaroma cat toys63K searches a year

Listings sell for $15.30 on average, from $6.48 to $28.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $15.30 that is $8K to $11K a year per listing.

Average price

$15.30inside the $15 to $100 sweet spot

Price range

$6.48–$28.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$8K–$11K

Returns

1.3%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #67 within Toys. It carries 4,996 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#67in Toys

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

4,996per listing

Listings tracked

23

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

30 months