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Clawsable Heated Cat House

Fail

Demand is soft, at -75.7% this quarter, so Clawsable Heated Cat House is a Fail.

Flapen Score
41
41 / 100
Ranks 3,275 of 3,978 Pet Supplies niches · −10 vs the category median of 51
Market size
$16K/yr35K searches / yr
90-day growth
-75.7%search demand this quarter
Competition
44%top-5 click share · 17 brands · 26 sellers

Flapen Score

Clawsable Heated Cat House against its category

The dotted line is the Pet Supplies average. Past it, Clawsable Heated Cat House is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clawsable Heated Cat House market on Amazon at a glance

Shoppers on Amazon United States searched for Clawsable Heated Cat House 35K times last year and spent an estimated $16K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -75.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-75.7%
Conversion, latest week
1.1%
Market size, estimated
$16Ka year
Peak month
November11.6× the quietest month
Top search term
heated cat house indoor15K searches a year

02 · Price

A sale here is worth $40.59.

Listings sell for $40.59 on average, from $13.21 to $55.59. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $40.59 that is $0 to $4K a year per listing.

Average price
$40.59inside the $15 to $100 sweet spot
Price range
$13.21–$55.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #468 within Beds & Furniture. It carries 395 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
95%
Out of stock, average day
10.8%
Average rank
#468in Beds & Furniture
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
395per listing
Listings tracked
21

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
21 months

Products

Top Clawsable Heated Cat House products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

26

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

44%

Top 20: 98%

Open market

35%

  • Brand 118%
  • Brand 215%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 65%

Demand

Clawsable Heated Cat House search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 11.6×

Search terms

Top Clawsable Heated Cat House search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heated cat house indoor15K/yr
  • heated indoor cat house8K/yr
  • indoor heated cat house9K/yr
  • heated cat tree4K/yr

Reviews and returns

What reviews say buyers love and hate about Clawsable Heated Cat House

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Pet Friendly”
17%of negative reviews mention “Size-Overall”
3.2%of orders come back
“Why such a bad fit”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Clawsable Heated Cat House questions

Answered from the same tracked data.