citronella spray
Worth a lookShows low returns (0.7%), but a small market ($70K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Great$17.94avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Price range
Good$5.23–$36.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+37.4%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad8,819.82avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$70K$70K/yr · 62K searches
According to Flapen's Amazon United States niche tracking, citronella spray is a $70K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jun–Jul–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
citronella spray market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $54K–$72K
- units × avg price
- Launch success
- —
- 2 of 3 new (360d)
- Conversion rate
- 6.3%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 5.5%
- Avg brand age
- 62 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
19
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
10%
- Guard Dog Security55%
- SCENTORINI13%
- Mighty Mint7%
- Handcraft Blends6%
- Wondercide5%
- NaturVet4%
- Open — no brand owns it (3 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +37.4% search growth over the last 90 days.Peak months: Jun, Jul, Oct · busiest ÷ quietest = 3.1×
Top citronella spray search terms
- citronella spray48K/yr
- citronella spray outdoor7K/yr
- citronella oil spray7K/yr
Top citronella spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz)
Guard Dog Security$12.014.1★195 rev
SCENTORINI Citronella Spray with Lemongrass Essential Oil DEET-Free 6.76 oz (2 Pack) Air Freshener Mist Plant-Based for Home Patio Outdoor Courtyard Camping Hiking Traveling Fishing
SCENTORINI$12.804.4★55 rev
Mighty Mint Peppermint Oil Insect Repellent Spray Indoor & Outdoor Bug Control for Spiders Ants Roaches and More Plant-Based Extra-Strong Formula - 16 oz
Mighty Mint$19.544.2★63,778 rev
Handcraft Blends Citronella Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$9.834.6★2,096 rev
Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz)
Guard Dog Security$17.104.1★195 rev
Newest
by launch date
Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz) (0.5 oz - 2 Pack)
Guard Dog Security$19.99195 rev
Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz)
Guard Dog Security$12.01195 rev
Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz)
Guard Dog Security$17.10195 rev
SCENTORINI Citronella Spray with Lemongrass Essential Oil DEET-Free 6.76 oz (2 Pack) Air Freshener Mist Plant-Based for Home Patio Outdoor Courtyard Camping Hiking Traveling Fishing
SCENTORINI$12.8055 rev
STRN Citronella Spray DEET-Free 6.76 oz (200ML) Air Freshener Spray for Summer Outdoor Lemongrass Plant-Based Essential Oil Spray for Patio Camping Hiking Traveling Fishing
STRN$12.4435 rev
Trending
90-day click momentumSCENTORINI Citronella Spray with Lemongrass Essential Oil DEET-Free 6.76 oz (2 Pack) Air Freshener Mist Plant-Based for Home Patio Outdoor Courtyard Camping Hiking Traveling Fishing
SCENTORINI$12.804.4★
Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz) (0.5 oz - 2 Pack)
Guard Dog Security$19.994.1★
Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz)
Guard Dog Security$12.014.1★
Cutter Lemon Eucalyptus Mosquito and Insect Repellent Bug Spray 4 Ounces DEET-Free Pump Spray
Cutter$5.234.4★
Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz)
Guard Dog Security$17.104.1★
What buyers say about citronella spray
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Smell”
“Keeps bugs away”
“works very well”
“Works as advertised”
“Easy to use”
“Spray works well”
“High potency”
“Safe for pets”
“Worth the money”
“Works great”
What buyers complain about
“Doesn't work for ants”
“Did not work as stated”
“It smells horrid”
“However expensive”
“Does not spray”
“Didnt last”
“because the quality control is a joke”
“not as advertised”
“bottle leaking”
“TOO SMALL”
Top return reasons
Common questions
- Is citronella spray profitable to sell on Amazon United States?
- The niche generates $70K/yr across 11 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +37.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the citronella spray niche?
- 9 brands and 19 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in citronella spray?
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 0.7%.
- When does demand for citronella spray peak?
- Demand peaks in Jun–Jul–Oct; the busiest month runs 3.1× the quietest.
- What does it cost to enter the citronella spray niche?
- Listings span $5.23–$36.07; the average listing price is $17.94 (sweet spot $15–$100). The average incumbent carries 8,820 reviews — the moat a new listing must climb.