Skip to content

Citronella Spray

Maybe

An estimated 0.7% of orders come back. But shoppers spend an estimated $70K a year here, so Citronella Spray is a Maybe.

Flapen Score
51
51 / 100
Ranks 1,808 of 3,978 Pet Supplies niches · on the category median
Market size
$70K/yr62K searches / yr
90-day growth
+37.4%search demand this quarter
Competition
77%top-5 click share · 9 brands · 19 sellers

Flapen Score

Citronella Spray against its category

The dotted line is the Pet Supplies average. Past it, Citronella Spray is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Citronella Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Citronella Spray 62K times last year and spent an estimated $70K. The top 5 brands take 86% of clicks. Demand peaks in Jun–Jul–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +37.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+37.4%
Conversion, latest week
6.3%
Market size, estimated
$70Ka year
Peak month
July3.1× the quietest month
Top search term
citronella spray48K searches a year

02 · Price

A sale here is worth $17.94.

Listings sell for $17.94 on average, from $5.23 to $36.07. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $17.94 that is $2K to $4K a year per listing.

Average price
$17.94inside the $15 to $100 sweet spot
Price range
$5.23–$36.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #55 within Training & Behavior Aids. It carries 8,820 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#55in Training & Behavior Aids
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
8,820per listing
Listings tracked
11

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top Citronella Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

19

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

10%

  • Brand 155%
  • Brand 213%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 10%)

Demand

Citronella Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 3.1×

Search terms

Top Citronella Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • citronella spray48K/yr
  • citronella spray outdoor7K/yr
  • citronella oil spray7K/yr

Reviews and returns

What reviews say buyers love and hate about Citronella Spray

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Smell”
32%of negative reviews mention “Pest/Insect Control”
0.7%of orders come back
“Doesn't work for ants”
A buyer, on “Pest/Insect Control”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Citronella Spray questions

Answered from the same tracked data.