Circulation Pump
MaybeThe top 5 brands take only 39% of clicks. But demand is soft, at -27.6% this quarter, so Circulation Pump is a Maybe.
- Flapen Score
- 53 / 100Top 38% of 3,978 Pet Supplies niches · +2 vs the category median of 5153
- Market size
- $163K/yr106K searches / yr
- 90-day growth
- -27.6%search demand this quarter
- Competition
- 25%top-5 click share · 46 brands · 142 sellers
Flapen Score
Circulation Pump against its category
The dotted line is the Pet Supplies average. Past it, Circulation Pump is stronger. Inside it, weaker.
Market
The Circulation Pump market on Amazon at a glance
Shoppers on Amazon United States searched for Circulation Pump 106K times last year and spent an estimated $163K. The top 5 brands take 39% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -27.6%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $163Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- circulation pump36K searches a year
02 · Price
A sale here is worth $67.44.
Listings sell for $67.44 on average, from $7.03 to $359.23. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $67.44 that is $0 to $7K a year per listing.
- Average price
- $67.44inside the $15 to $100 sweet spot
- Price range
- $7.03–$359.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #954 within Fish & Aquatic Pets. It carries 1,237 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 99%
- Out of stock, average day
- 4.4%
- Average rank
- #954in Fish & Aquatic Pets
- Average rating
- 4.22 starsAmazon United States average 4.42 stars
- Average reviews
- 1,237per listing
- Listings tracked
- 74
04 · Newcomers
10 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Circulation Pump products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
46 rising
Sellers
142
Top-5 brand share
39%
Top 20: 84%
Top-5 click share
25%
Top 20: 64%
Open market
57%
- Brand 111%
- Brand 29%
- Brand 38%
- Brand 47%
- Brand 55%
- Brand 64%
Demand
Circulation Pump search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Circulation Pump search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- circulation pump36K/yr
- water circulation pump21K/yr
- water circulator8K/yr
- circulating pump8K/yr
- circulator pump9K/yr
- circulating water pump3K/yr
- circulator pumps4K/yr
- water circulating pump3K/yr
- boiler pump5K/yr
- boiler circulator pump4K/yr
Reviews and returns
What reviews say buyers love and hate about Circulation Pump
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Circulation Pump questions
Answered from the same tracked data.









