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Circulation Pump

Maybe

The top 5 brands take only 39% of clicks. But demand is soft, at -27.6% this quarter, so Circulation Pump is a Maybe.

Flapen Score
53
53 / 100
Top 38% of 3,978 Pet Supplies niches · +2 vs the category median of 51
Market size
$163K/yr106K searches / yr
90-day growth
-27.6%search demand this quarter
Competition
25%top-5 click share · 46 brands · 142 sellers

Flapen Score

Circulation Pump against its category

The dotted line is the Pet Supplies average. Past it, Circulation Pump is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Circulation Pump market on Amazon at a glance

Shoppers on Amazon United States searched for Circulation Pump 106K times last year and spent an estimated $163K. The top 5 brands take 39% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-27.6%
Conversion, latest week
2.3%
Market size, estimated
$163Ka year
Peak month
December3.4× the quietest month
Top search term
circulation pump36K searches a year

02 · Price

A sale here is worth $67.44.

Listings sell for $67.44 on average, from $7.03 to $359.23. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $67.44 that is $0 to $7K a year per listing.

Average price
$67.44inside the $15 to $100 sweet spot
Price range
$7.03–$359.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #954 within Fish & Aquatic Pets. It carries 1,237 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
99%
Out of stock, average day
4.4%
Average rank
#954in Fish & Aquatic Pets
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
1,237per listing
Listings tracked
74

04 · Newcomers

10 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
10Amazon's first-year sales bar
Average brand age
45 months

Products

Top Circulation Pump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

46 rising

Sellers

142

Top-5 brand share

39%

Top 20: 84%

Top-5 click share

25%

Top 20: 64%

Open market

57%

  • Brand 111%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Circulation Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Circulation Pump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • circulation pump36K/yr
  • water circulation pump21K/yr
  • water circulator8K/yr
  • circulating pump8K/yr
  • circulator pump9K/yr
  • circulating water pump3K/yr
  • circulator pumps4K/yr
  • water circulating pump3K/yr
  • boiler pump5K/yr
  • boiler circulator pump4K/yr

Reviews and returns

What reviews say buyers love and hate about Circulation Pump

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Value For Money”
31%of negative reviews mention “Durability”
3.8%of orders come back
“Breaks easily”
A buyer, on “Durability”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Circulation Pump questions

Answered from the same tracked data.