Circulation Pump
MaybeThe top 5 brands take only 39% of clicks. But demand is soft, at -27.6% this quarter, so Circulation Pump is a Maybe.
- Flapen Score
- 53 / 100Top 38% of 3,978 Pet Supplies niches · +2 vs the category median of 5153
- Market size
- $163K/yr106K searches / yr
- 90-day growth
- -27.6%search demand this quarter
- Competition
- 25%top-5 click share · 46 brands · 142 sellers
Flapen Score
Circulation Pump against its category
The dotted line is the Pet Supplies average. Past it, Circulation Pump is stronger. Inside it, weaker.
Market
The Circulation Pump market on Amazon at a glance
Shoppers on Amazon United States searched for Circulation Pump 106K times last year and spent an estimated $163K. The top 5 brands take 39% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -27.6%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $163Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- circulation pump36K searches a year
02 · Price
A sale here is worth $67.44.
Listings sell for $67.44 on average, from $7.03 to $359.23. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $67.44 that is $0 to $7K a year per listing.
- Average price
- $67.44inside the $15 to $100 sweet spot
- Price range
- $7.03–$359.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #954 within Fish & Aquatic Pets. It carries 1,237 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 99%
- Out of stock, average day
- 4.4%
- Average rank
- #954in Fish & Aquatic Pets
- Average rating
- 4.22 starsAmazon United States average 4.42 stars
- Average reviews
- 1,237per listing
- Listings tracked
- 74
04 · Newcomers
10 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Circulation Pump products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
VIVOSUN 800GPH Submersible Pump(3000L/H 50W) Ultra Quiet Water Fountain Pump with 10ft. High Lift with 6.5ft. Power Cord 3 Nozzles for Fish Tank Pond Aquarium Statuary Hydroponics Green
- Price
- $23.50
- Rating
- 4.4/5
- Reviews
- 25,867
- Age
- 7y ago

AQUANEAT Circulation Pump 480 GPH Aquarium Wave Maker Fish Tank Powerhead Submersible Water Pump with Suction Cup
- Price
- $9.81
- Rating
- 4.2/5
- Reviews
- 2,296
- Age
- 6y ago

ZeroPone Recirculating Pump 93W Water Circulator Circulating Pump NPT 3/4 w/NPT 1/2 Adapter 15-6C 3-speed Control Recirculation for Electric Water Heater System
- Price
- $46.45
- Rating
- 4.3/5
- Reviews
- 512
- Age
- 3y ago

TOPWAY 3/4 NPT 110V Hot Water 3-Speed Circulation Recirculating Pump Circulator Pump for Water Heater System
- Price
- $54.76
- Rating
- 4.2/5
- Reviews
- 167
- Age
- 6y ago

14A DC 12V Water Pump Circulation Pump- 3.43GPM 19.6ft Lift Ultra-Quiet Brushless Motor w/Adapter - for Solar Heaters RVs Brewing & Farms (Non-Self-Priming)
- Price
- $26.14
- Rating
- 3.8/5
- Reviews
- 39
- Age
- 12mo ago
Trending
estimated 90-day click momentum
WASSERMANN Cast Iron Circulator Pump for Boiler System 115V 3-Speed Hot Water Recirculating Pump with 1 NPT Flange for Hydronic Heat System Wood Burner Radiant Heater Replace 007-F5-7IFC UPS15-58FC
- Price
- $119.44
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 7mo ago

TDRFORCE 110V Fresh Water Circulating Pump 4GPM Pressure Increase Booster Pump 45 PSI Transfer Pump Self Priming on Demand Water Pump Diaphragm Pump Washdown Pump Inline Water Pump for Garden Hose
- Price
- $54.84
- Rating
- 4.0/5
- Reviews
- 76
- Age
- 3y ago

DaToo 800GPH Mini Aquarium Circulation Pump Ultra-quiet Fish Tank Wave Maker With Suction Cup 360 Degree Rotatable Aquarium Power Head Submersible Water Pump For Freshwater And Saltwater
- Price
- $7.03
- Rating
- 4.1/5
- Reviews
- 159
- Age
- 1y ago

ECO-WORTHY 33-Series Industrial Water Pressure Pump 110V AC 4.0GPM 50PSI RV Fresh Water Diaphragm Pump include Garden Hose Adapters for Irrigation Marine Boat Sprinkler Faucet
- Price
- $63.46
- Rating
- 4.2/5
- Reviews
- 1,161
- Age
- 3y ago

14A DC 12V Water Pump Circulation Pump- 3.43GPM 19.6ft Lift Ultra-Quiet Brushless Motor w/Adapter - for Solar Heaters RVs Brewing & Farms (Non-Self-Priming)
- Price
- $26.14
- Rating
- 3.8/5
- Reviews
- 39
- Age
- 12mo ago
Newest
by launch date
WASSERMANN Cast Iron Circulator Pump for Boiler System 115V 3-Speed Hot Water Recirculating Pump with 1 NPT Flange for Hydronic Heat System Wood Burner Radiant Heater Replace 007-F5-7IFC UPS15-58FC
- Price
- $119.44
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 7mo ago

VERIWIS Instant Hot Water Recirculating Pump Kit Replace 595916 0955805
- Price
- $160.29
- Rating
- 4.0/5
- Reviews
- 103
- Age
- 9mo ago

14A DC 12V Water Pump Circulation Pump- 3.43GPM 19.6ft Lift Ultra-Quiet Brushless Motor w/Adapter - for Solar Heaters RVs Brewing & Farms (Non-Self-Priming)
- Price
- $26.14
- Rating
- 3.8/5
- Reviews
- 39
- Age
- 12mo ago

Water Circulation Jet High-Flow Pump for Ice Pod & Long Pod Enhances Cold Immersion Prevents Freezing and Reduces Ice Usage The Pod Company
- Price
- $53.54
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 1y ago

DaToo 800GPH Mini Aquarium Circulation Pump Ultra-quiet Fish Tank Wave Maker With Suction Cup 360 Degree Rotatable Aquarium Power Head Submersible Water Pump For Freshwater And Saltwater
- Price
- $7.03
- Rating
- 4.1/5
- Reviews
- 159
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.
Brands
46 rising
Sellers
142
Est. top-5 brand share
39%
Top 20: 84%
Est. top-5 click share
25%
Top 20: 64%
Open market
57%
- ZeroPone11%
- AQUANEAT9%
- bayite8%
- VIVOSUN7%
- TOPWAY5%
- DACO MIN4%
Demand
Circulation Pump search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Circulation Pump search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- circulation pump36K/yr
- water circulation pump21K/yr
- water circulator8K/yr
- circulating pump8K/yr
- circulator pump9K/yr
- circulating water pump3K/yr
- circulator pumps4K/yr
- water circulating pump3K/yr
- boiler pump5K/yr
- boiler circulator pump4K/yr
Reviews and returns
What reviews say buyers love and hate about Circulation Pump
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Circulation Pump questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









