Is cichlid food profitable to sell on Amazon United States?

The niche generates $556K/yr across 42 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (61/100).

How competitive is the cichlid food niche?

14 brands and 68 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in cichlid food?

Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.

When does demand for cichlid food peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the cichlid food niche?

Listings span $3.19–$68.63; the average listing price is $16.77 (sweet spot $15–$100). The average incumbent carries 3,180 reviews — the moat a new listing must climb.

cichlid food

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Price range

Great$3.19–$68.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.77

avg listing price — sweet spot $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Market size

Good$556K

$556K/yr · 268K searches

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,179.95

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, cichlid food is a $556K/yr Amazon United States market (268K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 61/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

cichlid food market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: $419K–$503K; units × avg price
Launch success: —; 0 of 2 new (360d)
Conversion rate: 12.4%
Avg BSR: #133
Page quality: 0%
Prime: 95%
Sponsored: 62%
Out of stock: 0.0%
Avg brand age: 84 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

41%

Top 20: 77%

Open market

18%

Tetra31%
Aqueon14%
Hikari12%
Ultra Fresh9%
Fluval9%
Xtreme Aquatic Foods7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top cichlid food search terms

cichlid fish food97K/yr -7.7%10.0% conv.
cichlid food36K/yr +4.3%8.9% conv.
cichlid pellets43K/yr -4.4%10.4% conv.
cichlid flakes16K/yr +39.8%9.2% conv.
african cichlid food15K/yr -21.9%6.1% conv.
cichlid14K/yr -3.7%0.8% conv.
cichlid food pellets8K/yr +32.0%11.1% conv.
fish food cichlid9K/yr -5.3%8.1% conv.
cichlid fish food flakes4K/yr +115.8%9.8% conv.
cichlids5K/yr -27.0%0.6% conv.

All search terms

Top cichlid food products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 42 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TetraCichlid Cichlid Flakes Fish Food Clear Water Advanced Formula 5.65 Ounces

Tetra$7.704.8★8,625 rev

Aqueon Cichlid Slow Sinking Fish Food Pellets Medium Size 25 Ounce

Aqueon$9.734.3★6,121 rev

TetraCichlid fish Floating Cichlid Pellets 6 Ounces Nutritionally Balanced Diet (77063)

Tetra$7.744.6★8,366 rev

Ultra Fresh Cichlid Sinking Fish Food Wild Sword Prawns All Natural Ingredients Carnivore Pellets for Large Cichlid and Tropical Fish Royal Cichlid Premium Pellet 4.58 oz

Ultra Fresh$15.034.5★476 rev

Fluval Bug Bites Cichlid Fish Food Pellets for Medium to Large Sized Fish 3.53 oz. A6581

Fluval$7.584.6★3,594 rev

Newest

by launch date

Cichlid Fish Food Floating Insect-Based Diet for Large Tropical Fish BSFL Alternative to Pellets High Protein Floating Fish Food BugGraze

Generic$10.347 rev

3mo ago

Swimming Creatures 12 Assorted Color Mbuna African Cichlids Exotic Freshwater Aquarium Fish (Size Approx: 1-1.5)

Swimming Creatures$68.6318 rev

10mo ago

Aquatic Foods Inc. Ultra Intense Color Enhancing with a 10-Day Color Change 1.5mm - 2mm Floating Pellets for Cichlids Discus All Baby and Small Tropical Fish & Pond Fish...1/4-lb Bag

Aquatic Foods Inc.$11.73116 rev

1y ago

Aquatic Foods Inc. Brine Shrimp Flakes for Freshwater Cichlids Angels Tetras Guppies Marine Tangs Butterflies Angelfish Anthias Clown Fish. WL1/4-lb Foil Pouch Bag

Aquatic Foods Inc.$12.1781 rev

1y ago

Ultra Fresh Cichlid Sinking Fish Food Wild Sword Prawns All Natural Ingredients Carnivore Pellets for Large Cichlid and Tropical Fish Royal Cichlid Premium Pellet 4.58 oz

Ultra Fresh$15.03476 rev

2y ago

What buyers say about cichlid food

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Very affordable”

Quality-Overall19%

“Seems like good quality fish food”

Taste-Overall11%

“so I like these treats”

Pet Friendly9%

“My Flowerhorn loves them”

Size-Overall9%

“Good size”

Color6%

“My fish show great color”

Freshness4%

“The first thing I noticed was how fresh it looked”

Ease Of Use2%

“easy to use”

Durability2%

“The container is durable”

Smell2%

“No weird smell”

What buyers complain about

Size-Overall30%

“This container is HUGE”

Value For Money18%

“Little cheaper”

Advertised Vs Actual Product11%

“Product not as described”

Quality-Overall4%

“Poor quality”

Taste-Overall4%

“Fish does not eat them”

Durability3%

“Two days later it died”

Texture/Consistency-Overall3%

“Horrible product, there no flakes its almost powder consistency, it so fine my fish were having difficulty trying to nibble and left my water cloudy”

Color3%

“The color of the flakes are not overly bright”

Ease Of Use2%

“Hard for my Cichilid to pick up”

Natural Resource Wastage2%

“****Waste of Money ***** Absolutely waste of $”

Top return reasons

Size-Overall74%

Value For Money5%

Advertised Vs Actual Product5%

Product Condition4%

Durability3%

Ease Of Chewing/Swallowing2%

Functionality-Overall2%

Water Resistance2%

Contamination2%

Color2%

Common questions

Is cichlid food profitable to sell on Amazon United States?: The niche generates $556K/yr across 42 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (61/100).
How competitive is the cichlid food niche?: 14 brands and 68 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in cichlid food?: Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
When does demand for cichlid food peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the cichlid food niche?: Listings span $3.19–$68.63; the average listing price is $16.77 (sweet spot $15–$100). The average incumbent carries 3,180 reviews — the moat a new listing must climb.