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Churu Cat Treats

Maybe

Shoppers spend an estimated $16.2M a year here. But the top 5 brands take 98% of clicks, so Churu Cat Treats is a Maybe.

Flapen Score
63
63 / 100
Top 8% of 3,978 Pet Supplies niches · +12 vs the category median of 51
Market size
$16.2M/yr4.5M searches / yr
90-day growth
+14.1%search demand this quarter
Competition
45%top-5 click share · 8 brands · 47 sellers

Flapen Score

Churu Cat Treats against its category

The dotted line is the Pet Supplies average. Past it, Churu Cat Treats is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Churu Cat Treats market on Amazon at a glance

Shoppers on Amazon United States searched for Churu Cat Treats 4.5M times last year and spent an estimated $16.2M. The top 5 brands take 98% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 16.9% of those searches ended in a purchase.

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.2M a year.

Searches, last 12 months
4.5M
Growth, 90 days vs prior 90
+14.1%
Conversion, latest week
16.9%
Market size, estimated
$16.2Ma year
Top search term
churu1.2M searches a year

02 · Price

A sale here is worth $21.30.

Listings sell for $21.30 on average, from $2.31 to $56.59. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 20,000 to 25,000 of them. At $21.30 that is $426K to $533K a year per listing.

Average price
$21.30inside the $15 to $100 sweet spot
Price range
$2.31–$56.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
20,000–25,000
Revenue per listing a year
$426K–$533K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Treats. It carries 5,394 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Treats
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
5,394per listing
Listings tracked
36

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
49 months

Products

Top Churu Cat Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

47

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

45%

Top 20: 84%

Open market

2%

  • Brand 188%
  • Brand 24%
  • Brand 33%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Search terms

Top Churu Cat Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • churu1.2M/yr
  • churu cat treats1.5M/yr
  • churu lickable cat treats340K/yr
  • lickable cat treats317K/yr
  • cat treats lickable315K/yr
  • churros for cats183K/yr
  • cat lickable treats142K/yr
  • inaba churu74K/yr
  • cat squeeze treats65K/yr
  • churus for cats55K/yr

Reviews and returns

What reviews say buyers love and hate about Churu Cat Treats

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Pet Friendly”
17%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Sadly, expensive”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Churu Cat Treats questions

Answered from the same tracked data.