churros
Launch itA $16.8M/yr market growing +13.6% this quarter with returns at 0.0% — clears our launch bar.
Market size
Incredible$16.8M$16.8M/yr · 4.7M searches
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.66avg listing price — sweet spot $15–$100
Price range
Great$2.31–$56.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Review moat
Bad5,543.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, churros is a $16.8M/yr Amazon United States market (4.7M searches/yr). The top 5 brands hold 98% of demand. Verdict: Launch it — 62/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
churros market data
- Units sold / yr
- 600K–800K
- avg 20,000–25,000/product
- Revenue / yr
- $13.0M–$17.3M
- units × avg price
- Launch success
- —
- 3 of 3 new (360d)
- Conversion rate
- 16.5%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 122 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
46
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
1%
- INABA89%
- Temptations4%
- Delectables3%
- Purrly1%
- Sheba1%
- Beefeaters1%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 44 weeks — +13.6% search growth over the last 90 days.Top churros search terms
- churu1.2M/yr
- churu cat treats1.5M/yr
- churu lickable cat treats340K/yr
- lickable cat treats317K/yr
- cat treats lickable315K/yr
- churros for cats183K/yr
- cat lickable treats142K/yr
- churros130K/yr
- inaba churu74K/yr
- churro68K/yr
Top churros products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 50 Tubes Tuna & Chicken Variety
INABA$31.044.9★13,290 rev
INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Chicken Variety Box
INABA$12.844.8★12,613 rev
INABA Churu Cat Treats Lickable Squeezable Creamy Pure with Vitamin E 0.5 Ounces per Tube 100 Tubes Total Tuna Variety
INABA$41.384.9★2,680 rev
INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 40 Tubes Chicken Variety Box
INABA$23.734.8★12,613 rev
INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Vitamin E 0.5oz Each Tube 22 Tubes Holiday Variety Pack
INABA$11.104.9★836 rev
Newest
by launch date
Sheba Premium Puree Cat Treats Lickable Roasted Chicken Flavor Smoked Salmon Flavor and Seared Tuna Flavor 0.49 oz. Tubes 24 Count
Sheba$11.89382 rev
Fieldcrest Farms Lickable Cat Treats 50 Count Variety Pack
Fieldcrest Farms$17.84423 rev
INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Vitamin E 0.5oz Each Tube 22 Tubes Holiday Variety Pack
INABA$11.10836 rev
INABA Churu PopN Serve Jelly Cat Treat with Vitamin E & Taurine 1.2 Ounce Cup 10 Cups Tuna Variety
INABA$11.97423 rev
Purrly Lickable Wet Cat Treats Healthy Grain-Free Chicken Variety Pack (18 Count) Squeezable Creamy Pure with Human-Grade Protein Functional Nutrients Non-GMO No-Artificial-Additives Low-Phosphorus
Purrly$9.821,377 rev
Trending
90-day click momentum
INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Tuna Variety
INABA$11.744.8★
Sheba Premium Puree Cat Treats Lickable Roasted Chicken Flavor Smoked Salmon Flavor and Seared Tuna Flavor 0.49 oz. Tubes 24 Count
Sheba$11.894.6★
INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Chicken & Beef Variety Box
INABA$11.484.8★
INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 40 Tubes Chicken Variety Box
INABA$23.734.8★
INABA Churu Cat Treats Lickable Squeezable Creamy Pure with Vitamin E 0.5 Ounces per Tube 100 Tubes Total Tuna Variety
INABA$41.384.9★
What buyers say about churros
What buyers praise and complain about, mined from review topics.What buyers love
“Cat Approved”
“Delicious treat”
“Decent Price”
“Good flavor”
“Good quality and freshness”
“makes my life easier”
“They are moist”
“It helps keep things interesting”
“Chewy”
“high quality ingredients in their products”
What buyers complain about
“Sadly, expensive”
“smell is not very strong”
“not any other flavor”
“causes diarrhea”
“Too thick”
“The texture is completely off”
“Tastes terrible”
“I think its too long”
“Ingredients have changed”
“maggots in treats”
Top return reasons
Common questions
- Is churros profitable to sell on Amazon United States?
- The niche generates $16.8M/yr across 35 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +13.6%. Flapen's verdict: Launch it (62/100).
- How competitive is the churros niche?
- 7 brands and 46 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in churros?
- Top complaints mined from reviews: Value For Money, Smell, Flavor. The return rate is 0.0%.
- What does it cost to enter the churros niche?
- Listings span $2.31–$56.59; the average listing price is $21.66 (sweet spot $15–$100). The average incumbent carries 5,543 reviews — the moat a new listing must climb.