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Churros

Maybe

Shoppers spend an estimated $16.8M a year here. But the top 5 brands take 98% of clicks, so Churros is a Maybe.

Flapen Score
62
62 / 100
Top 10% of 3,978 Pet Supplies niches · +11 vs the category median of 51
Market size
$16.8M/yr4.7M searches / yr
90-day growth
+13.6%search demand this quarter
Competition
46%top-5 click share · 7 brands · 46 sellers

Flapen Score

Churros against its category

The dotted line is the Pet Supplies average. Past it, Churros is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Churros market on Amazon at a glance

Shoppers on Amazon United States searched for Churros 4.7M times last year and spent an estimated $16.8M. The top 5 brands take 98% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 16.5% of those searches ended in a purchase.

Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.8M a year.

Searches, last 12 months
4.7M
Growth, 90 days vs prior 90
+13.6%
Conversion, latest week
16.5%
Market size, estimated
$16.8Ma year
Top search term
churu1.2M searches a year

02 · Price

A sale here is worth $21.66.

Listings sell for $21.66 on average, from $2.31 to $56.59. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 20,000 to 25,000 of them. At $21.66 that is $433K to $542K a year per listing.

Average price
$21.66inside the $15 to $100 sweet spot
Price range
$2.31–$56.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
20,000–25,000
Revenue per listing a year
$433K–$542K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Treats. It carries 5,543 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Treats
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
5,543per listing
Listings tracked
35

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Churros products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

46

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

1%

  • Brand 189%
  • Brand 24%
  • Brand 33%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Churros search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 28.0× · 10 of 12 months tracked

Search terms

Top Churros search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • churu1.2M/yr
  • churu cat treats1.5M/yr
  • churu lickable cat treats340K/yr
  • lickable cat treats317K/yr
  • cat treats lickable315K/yr
  • churros for cats183K/yr
  • cat lickable treats142K/yr
  • churros130K/yr
  • inaba churu74K/yr
  • churro68K/yr

Reviews and returns

What reviews say buyers love and hate about Churros

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Pet Friendly”
17%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Sadly, expensive”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Churros questions

Answered from the same tracked data.