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Chuck It Stick

Maybe

Shoppers spend an estimated $8.5M a year here. But the top 5 products take 91% of clicks, so Chuck It Stick is a Maybe.

Flapen Score
50
50 / 100
Ranks 1,991 of 3,978 Pet Supplies niches · −1 vs the category median of 51
Market size
$8.5M/yr2.8M searches / yr
90-day growth
+5.9%search demand this quarter
Competition
91%top-5 click share · 6 brands · 16 sellers

Flapen Score

Chuck It Stick against its category

The dotted line is the Pet Supplies average. Past it, Chuck It Stick is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chuck It Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Chuck It Stick 2.8M times last year and spent an estimated $8.5M. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.5M a year.

Searches, last 12 months
2.8M
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
5.4%
Market size, estimated
$8.5Ma year
Peak month
December2.8× the quietest month
Top search term
dog ball launcher553K searches a year

02 · Price

A sale here is worth $56.81.

Listings sell for $56.81 on average, from $8.89 to $120.97. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $56.81 that is $227K to $284K a year per listing.

Average price
$56.81inside the $15 to $100 sweet spot
Price range
$8.89–$120.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
$227K–$284K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Toys. It carries 2,705 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Toys
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
2,705per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Chuck It Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

16

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 222%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Chuck It Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

Search terms

Top Chuck It Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog ball launcher553K/yr
  • chuck it338K/yr
  • automatic ball launcher for dogs255K/yr
  • ball launcher for dogs217K/yr
  • chuck it ball launcher169K/yr
  • ball thrower for dogs182K/yr
  • automatic dog ball launcher113K/yr
  • dog ball thrower119K/yr
  • tennis ball launcher105K/yr
  • chuckit107K/yr

Reviews and returns

What reviews say buyers love and hate about Chuck It Stick

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Fun/Entertainment Experience”
28%of negative reviews mention “Durability”
3.7%of orders come back
“Doesnt last”
A buyer, on “Durability”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Chuck It Stick questions

Answered from the same tracked data.