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Christmas Dog Toy

Fail

The top 5 products take 100% of clicks, so Christmas Dog Toy is a Fail.

Flapen Score
27
27 / 100
Ranks 3,911 of 3,978 Pet Supplies niches · −24 vs the category median of 51
Market size
$11K/yr174K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
100%top-5 click share · 5 brands · 7 sellers

Flapen Score

Christmas Dog Toy against its category

The dotted line is the Pet Supplies average. Past it, Christmas Dog Toy is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Dog Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Dog Toy 174K times last year and spent an estimated $11K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
0.4%
Market size, estimated
$11Ka year
Peak month
December168.1× the quietest month
Top search term
reindeer dog toy13K searches a year

02 · Price

A sale here is worth $14.61.

Listings sell for $14.61 on average, from $8.98 to $23.28. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $14.61 that is $0 to $1K a year per listing.

Average price
$14.61under the $15 to $100 sweet spot
Price range
$8.98–$23.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #907 within Toys. It carries 666 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
22.6%
Average rank
#907in Toys
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
666per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Christmas Dog Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 126%
  • Brand 220%
  • Brand 320%
  • Brand 417%
  • Brand 517%
  • Open — no brand owns it (0%)

Demand

Christmas Dog Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '24Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 168.1×

Search terms

Top Christmas Dog Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reindeer dog toy13K/yr
  • holiday dog toys22K/yr
  • christmas dog toys for small dogs25K/yr
  • christmas dog toys for aggressive chewers16K/yr
  • christmas squeaky dog toys5K/yr
  • christmas dog toys squeaky5K/yr
  • small christmas dog toys5K/yr
  • xmas dog toys12K/yr
  • dog toys for large dogs christmas5K/yr
  • christmas pet toys5K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Dog Toy

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Pet Friendly”
20%of negative reviews mention “Strength”
1.7%of orders come back
“Easily destructible”
A buyer, on “Strength”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Christmas Dog Toy questions

Answered from the same tracked data.