Christmas Dog Collar

Shoppers searched for this 984K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months

984K

Growth, 90 days vs prior 90

-31.3%

Conversion, latest week

0.5%

Market size, estimated

$60Ka year

Peak month

November296.8× the quietest month

Top search term

christmas dog collar413K searches a year

Listings sell for $11.29 on average, from $5.03 to $19.03. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $11.29 that is $0 to $1K a year per listing.

Average price

$11.29under the $15 to $100 sweet spot

Price range

$5.03–$19.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

5.8%of orders · Amazon United States median 2.1%

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #1,813 within Collars, Harnesses & Leashes. It carries 633 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

100%

Out of stock, average day

10.8%

Average rank

#1,813in Collars, Harnesses & Leashes

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

633per listing

Listings tracked

42

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

20

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months