Christmas Cat Collar

Shoppers searched for this 411K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -57.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months

411K

Growth, 90 days vs prior 90

-57.4%

Conversion, latest week

0.4%

Market size, estimated

$18Ka year

Peak month

November176.4× the quietest month

Top search term

holiday cat collars20K searches a year

Listings sell for $11.24 on average, from $5.78 to $23.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $11.24 that is $1K to $3K a year per listing.

Average price

$11.24under the $15 to $100 sweet spot

Price range

$5.78–$23.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.0%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #891 within Collars, Harnesses & Leashes. It carries 420 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

11.6%

Average rank

#891in Collars, Harnesses & Leashes

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

420per listing

Listings tracked

25

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months