Cholla Wood
FailThe top 5 products take 75% of clicks, so Cholla Wood is a Fail.
- Flapen Score
- 42 / 100Ranks 3,174 of 3,978 Pet Supplies niches · −9 vs the category median of 5142
- Market size
- $83K/yr100K searches / yr
- 90-day growth
- -3.7%search demand this quarter
- Competition
- 75%top-5 click share · 9 brands · 14 sellers
Flapen Score
Cholla Wood against its category
The dotted line is the Pet Supplies average. Past it, Cholla Wood is stronger. Inside it, weaker.
Market
The Cholla Wood market on Amazon at a glance
Shoppers on Amazon United States searched for Cholla Wood 100K times last year and spent an estimated $83K. The top 5 brands take 89% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -3.7%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $83Ka year
- Top search term
- cholla wood56K searches a year
02 · Price
A sale here is worth $14.65.
Listings sell for $14.65 on average, from $8.03 to $28.46. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $14.65 that is $1K to $4K a year per listing.
- Average price
- $14.65under the $15 to $100 sweet spot
- Price range
- $8.03–$28.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #113 within Fish & Aquatic Pets. It carries 1,211 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 93%
- Out of stock, average day
- 4.0%
- Average rank
- #113in Fish & Aquatic Pets
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 1,211per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Cholla Wood products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
14
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
7%
- Brand 137%
- Brand 224%
- Brand 315%
- Brand 410%
- Brand 54%
- Brand 64%
- Open — no brand owns it (3 brands, 7%)
Demand
Cholla Wood search demand
Weekly searches over the year. Pick a range.
Search terms
Top Cholla Wood search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cholla wood56K/yr
- cholla wood aquarium27K/yr
- cholla wood for shrimp8K/yr
- cholla6K/yr
- shrimp wood4K/yr
Reviews and returns
What reviews say buyers love and hate about Cholla Wood
We read the reviews and the return reasons for every product selling here.
“No shrimp can fit into this”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cholla Wood questions
Answered from the same tracked data.









