Choke Collar for Dogs

Shoppers searched for this 751K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $469K a year.

Searches, last 12 months

751K

Growth, 90 days vs prior 90

-3.6%

Conversion, latest week

3.3%

Market size, estimated

$469Ka year

Peak month

July1.3× the quietest month

Top search term

no pull dog collar147K searches a year

Listings sell for $19.11 on average, from $3.51 to $180.42. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $19.11 that is $10K to $14K a year per listing.

Average price

$19.11inside the $15 to $100 sweet spot

Price range

$3.51–$180.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$10K–$14K

Returns

6.5%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Collars, Harnesses & Leashes. It carries 8,790 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#52in Collars, Harnesses & Leashes

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

8,790per listing

Listings tracked

50

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

49 months