chinese new year dog outfit
Skip itSoft demand (-96.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible26.14avg incumbent reviews — the moat a new listing must climb
Price range
Incredible$17.69–$25.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.41avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 83K searches
Growth
Bad-96.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad27.7%return rate — above 6% kills the launch gate
According to Flapen's Amazon United States niche tracking, chinese new year dog outfit is a $11K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 24/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
chinese new year dog outfit market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $16K–$21K
- units × avg price
- Launch success
- —
- 0 of 4 new (360d)
- Conversion rate
- 0.6%
- Avg BSR
- #832
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 86%
- Out of stock
- 3.5%
- Avg brand age
- 28 months
- Avg seller age
- 317 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- SSEISS33%
- SEIS27%
- LEIFIDE26%
- LERIKA8%
- BAMY6%
Demand
Weekly Amazon search volume, last 19 weeks — -96.6% search growth over the last 90 days.Top chinese new year dog outfit search terms
- chinese new year cat costume3K/yr
- lion dance dog costume9K/yr
- dog ao dai6K/yr
- chinese dragon dog costume6K/yr
- chinese new year dog outfit13K/yr
- chinese lion dog costume5K/yr
- chinese new year dog costume5K/yr
- chinese dragon costume for dogs4K/yr
- dog chinese new year costume8K/yr
- lunar new year dog costume9K/yr
Top chinese new year dog outfit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEIFIDE Lion Dance Dog Costume Chinese New Year Pet Costume with Sequins Chinese Lion Dance Cloth Dog Clothes Hoodies Coat for pet New Year Spring Festival Dress up(Large Red)
LEIFIDE$21.394.0★29 rev
SSEISS New Year Dog Lion Dance Coat Spring Festival Pet Costume Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers and Small Bichon Frises (X-Small)
SSEISS$21.944.7★16 rev
SEIS Lion Dance Dog Costume New Year Pet Coat Spring Festival Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers Bichon Frises (M (Chest Circumference 16.5))
SEIS$20.623.8★11 rev
SEIS New Year Dog Knot Buttons Costume Dragon Cat Cheongsam Winter Pet Clothes Vest of the Tang Dynasty Christmas Coat for Cats Teddy Bichon Small Medium Dogs (M (Chest Circumference 50cm/ 19.7))
SEIS$19.984.3★71 rev
SSEISS New Year Dog Lion Dance Coat Spring Festival Pet Costume Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers and Small Bichon Frises (Medium)
SSEISS$22.544.6★15 rev
Newest
by launch date
2026 Chinese New Year Dog Costume - Sequined Lion Dance Outfit Lion Dance Dog Costume Chinese New Year Dog Outfit Cat Clothing (Yellow s)
LERIKA$25.660 rev
SEIS Lion Dance Dog Costume New Year Pet Coat Spring Festival Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers Bichon Frises (M (Chest Circumference 16.5))
SEIS$20.6211 rev
SSEISS New Year Dog Lion Dance Coat Spring Festival Pet Costume Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers and Small Bichon Frises (X-Small)
SSEISS$21.9416 rev
SSEISS New Year Dog Lion Dance Coat Spring Festival Pet Costume Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers and Small Bichon Frises (Medium)
SSEISS$22.5415 rev
BAMY New Year Dog Cheongsam Fortune Bag Cat Tang Suit Chinese Traditional Pet Outfit Qipao for Cats Small Medium Dogs (M (Chest Circumference 19.7) Blue)
BAMY$17.6941 rev
Trending
90-day click momentum2026 Chinese New Year Dog Costume - Sequined Lion Dance Outfit Lion Dance Dog Costume Chinese New Year Dog Outfit Cat Clothing (Yellow s)
LERIKA$25.660.0★
SEIS Lion Dance Dog Costume New Year Pet Coat Spring Festival Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers Bichon Frises (M (Chest Circumference 16.5))
SEIS$20.623.8★
SSEISS New Year Dog Lion Dance Coat Spring Festival Pet Costume Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers and Small Bichon Frises (Medium)
SSEISS$22.544.6★
BAMY New Year Dog Cheongsam Fortune Bag Cat Tang Suit Chinese Traditional Pet Outfit Qipao for Cats Small Medium Dogs (M (Chest Circumference 19.7) Blue)
BAMY$17.694.6★
SSEISS New Year Dog Lion Dance Coat Spring Festival Pet Costume Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers and Small Bichon Frises (X-Small)
SSEISS$21.944.7★
What buyers say about chinese new year dog outfit
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfectly”
“Great value for the quality”
“Its super soft”
“My Dog is so handsome in this”
“Chinese style”
“The design is just beautiful”
“Great value”
“The color is vivid”
“The material is soft, thick, and feel like great quality”
“Cute and sturdy”
What buyers complain about
“the hood sizing may not work for Shih Tzus or similar small breeds”
“is too tight to be comfortable”
Top return reasons
Common questions
- Is chinese new year dog outfit profitable to sell on Amazon United States?
- The niche generates $11K/yr across 7 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -96.6%. Flapen's verdict: Skip it (24/100).
- How competitive is the chinese new year dog outfit niche?
- 5 brands and 8 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in chinese new year dog outfit?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall. The return rate is 27.7% — above our launch gate.
- What does it cost to enter the chinese new year dog outfit niche?
- Listings span $17.69–$25.66; the average listing price is $21.41 (sweet spot $15–$100). The average incumbent carries 26 reviews — the moat a new listing must climb.