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Chinese New Year Dog Outfit

Fail

Demand is soft, at -96.6% this quarter, so Chinese New Year Dog Outfit is a Fail.

Flapen Score
24
24 / 100
Ranks 3,943 of 3,978 Pet Supplies niches · −27 vs the category median of 51
Market size
$11K/yr83K searches / yr
90-day growth
-96.6%search demand this quarter
Competition
86%top-5 click share · 5 brands · 8 sellers

Flapen Score

Chinese New Year Dog Outfit against its category

The dotted line is the Pet Supplies average. Past it, Chinese New Year Dog Outfit is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chinese New Year Dog Outfit market on Amazon at a glance

Shoppers on Amazon United States searched for Chinese New Year Dog Outfit 83K times last year and spent an estimated $11K. All 5 brands take every click. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -96.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-96.6%
Conversion, latest week
0.6%
Market size, estimated
$11Ka year
Top search term
chinese new year cat costume3K searches a year

02 · Price

A sale here is worth $21.41.

Listings sell for $21.41 on average, from $17.69 to $25.66. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $21.41 that is $0 to $2K a year per listing.

Average price
$21.41inside the $15 to $100 sweet spot
Price range
$17.69–$25.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
27.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #832 within Apparel & Accessories. It carries 26 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
3.5%
Average rank
#832in Apparel & Accessories
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
26per listing
Listings tracked
7

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Chinese New Year Dog Outfit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 133%
  • Brand 227%
  • Brand 326%
  • Brand 48%
  • Brand 56%

Demand

Chinese New Year Dog Outfit search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Chinese New Year Dog Outfit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chinese new year cat costume3K/yr
  • lion dance dog costume9K/yr
  • dog ao dai6K/yr
  • chinese dragon dog costume6K/yr
  • chinese new year dog outfit13K/yr
  • chinese lion dog costume5K/yr
  • chinese new year dog costume5K/yr
  • chinese dragon costume for dogs4K/yr
  • dog chinese new year costume8K/yr
  • lunar new year dog costume9K/yr

Reviews and returns

What reviews say buyers love and hate about Chinese New Year Dog Outfit

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Size-Overall”
35%of negative reviews mention “Size-Overall”
27.7%of orders come back
“the hood sizing may not work for Shih Tzus or similar small breeds”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Chinese New Year Dog Outfit questions

Answered from the same tracked data.