Chinchilla House
MaybeProducts sell for $21.38 on average, inside the sweet spot. But shoppers spend an estimated $37K a year here, so Chinchilla House is a Maybe.
- Flapen Score
- 53 / 100Top 38% of 3,978 Pet Supplies niches · +2 vs the category median of 5153
- Market size
- $37K/yr79K searches / yr
- 90-day growth
- +6.5%search demand this quarter
- Competition
- 29%top-5 click share · 28 brands · 51 sellers
Flapen Score
Chinchilla House against its category
The dotted line is the Pet Supplies average. Past it, Chinchilla House is stronger. Inside it, weaker.
Market
The Chinchilla House market on Amazon at a glance
Shoppers on Amazon United States searched for Chinchilla House 79K times last year and spent an estimated $37K. The top 5 brands take 67% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- +6.5%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $37Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- chinchilla hideout28K searches a year
02 · Price
A sale here is worth $21.38.
Listings sell for $21.38 on average, from $8.48 to $44.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.38 that is $0 to $2K a year per listing.
- Average price
- $21.38inside the $15 to $100 sweet spot
- Price range
- $8.48–$44.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #180 within Small Animals. It carries 1,155 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #180in Small Animals
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 1,155per listing
- Listings tracked
- 45
04 · Newcomers
1 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Chinchilla House products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
51
Top-5 brand share
67%
Top 20: 97%
Top-5 click share
29%
Top 20: 80%
Open market
28%
- Brand 122%
- Brand 218%
- Brand 312%
- Brand 48%
- Brand 56%
- Brand 66%
Demand
Chinchilla House search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Chinchilla House search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chinchilla hideout28K/yr
- chinchilla house28K/yr
- chinchilla hut10K/yr
- chinchilla hide8K/yr
- chinchilla houses and hideouts4K/yr
Reviews and returns
What reviews say buyers love and hate about Chinchilla House
We read the reviews and the return reasons for every product selling here.
“too long for it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chinchilla House questions
Answered from the same tracked data.









