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Chinchilla Food

Fail

The top 5 brands take 96% of clicks, so Chinchilla Food is a Fail.

Flapen Score
48
48 / 100
Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 51
Market size
$506K/yr162K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
75%top-5 click share · 8 brands · 45 sellers

Flapen Score

Chinchilla Food against its category

The dotted line is the Pet Supplies average. Past it, Chinchilla Food is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chinchilla Food market on Amazon at a glance

Shoppers on Amazon United States searched for Chinchilla Food 162K times last year and spent an estimated $506K. The top 5 brands take 96% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 20.7% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $506K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
20.7%
Market size, estimated
$506Ka year
Peak month
October2.1× the quietest month
Top search term
chinchilla food156K searches a year

02 · Price

A sale here is worth $15.09.

Listings sell for $15.09 on average, from $2.56 to $43.90. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $15.09 that is $23K to $30K a year per listing.

Average price
$15.09inside the $15 to $100 sweet spot
Price range
$2.56–$43.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$23K–$30K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #163 within Small Animals. It carries 1,649 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#163in Small Animals
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
1,649per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Chinchilla Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

45

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

3%

  • Brand 146%
  • Brand 239%
  • Brand 36%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Chinchilla Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Chinchilla Food

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Pet Friendly”
25%of negative reviews mention “Advertised Vs Actual Product”
<0.1%of orders come back, a rate Amazon rounds to zero
“They should not be allowed to sell it with that false information”
A buyer, on “Advertised Vs Actual Product”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Chinchilla Food questions

Answered from the same tracked data.