Chillpaws Cooling Mat
MaybeSearch demand grew >1,000% this quarter. But shoppers spend an estimated $16K a year here, so Chillpaws Cooling Mat is a Maybe.
- Flapen Score
- 61 / 100Top 12% of 3,978 Pet Supplies niches · +10 vs the category median of 5161
- Market size
- $16K/yr21K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 44%top-5 click share · 16 brands · 25 sellers
Flapen Score
Chillpaws Cooling Mat against its category
The dotted line is the Pet Supplies average. Past it, Chillpaws Cooling Mat is stronger. Inside it, weaker.
Market
The Chillpaws Cooling Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Chillpaws Cooling Mat 21K times last year and spent an estimated $16K. The top 5 brands take 82% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $16Ka year
- Top search term
- chillpaws cooling mat10K searches a year
02 · Price
A sale here is worth $40.77.
Listings sell for $40.77 on average, from $15.84 to $81.90. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $40.77 that is $0 to $4K a year per listing.
- Average price
- $40.77inside the $15 to $100 sweet spot
- Price range
- $15.84–$81.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 30.5% of listings are out of stock. The average listing ranks #433 within Beds & Furniture. It carries 670 reviews at 3.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 48%
- Out of stock, average day
- 30.5%
- Average rank
- #433in Beds & Furniture
- Average rating
- 3.72 starsAmazon United States average 4.42 stars
- Average reviews
- 670per listing
- Listings tracked
- 29
04 · Newcomers
8 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 15 months
Products
Top Chillpaws Cooling Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
16
Sellers
25
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
44%
Top 20: 91%
Open market
15%
- Brand 135%
- Brand 221%
- Brand 315%
- Brand 46%
- Brand 55%
- Brand 63%
- Open — no brand owns it (10 brands, 15%)
Search terms
Top Chillpaws Cooling Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chillpaws cooling mat10K/yr
- chill paws cooling mat6K/yr
- chill paws cooling mat for dogs5K/yr
Reviews and returns
What reviews say buyers love and hate about Chillpaws Cooling Mat
We read the reviews and the return reasons for every product selling here.
“didn't hold the temperature at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chillpaws Cooling Mat questions
Answered from the same tracked data.









